> At a Glance
> – January brings 10 new beauty SKUs from e.l.f., Urban Decay, Laneige and more
> – Standouts include a $10 lip-oil stick, a $12 nail-break sealer and a $45 salt scalp scrub
> – Why it matters: These budget-to-mid-range drops solve winter hair, skin and makeup woes without salon visits
January isn’t about resolutions-it’s about restocking your vanity with problem-solvers that actually work. From a salon-grade scalp scrub you use once a week to a tubing mascara that refuses to smudge, here are the month’s top 10 launches hitting virtual shelves now.
Hair & Scalp Heroes
Celebrity stylist Mara Roszak bottled her double-cleanse secret: RŌZ Salt Scalp Scrub ($45) replaces shampoo weekly, sweeping away buildup while mineral salts invigorate roots. Follow with conditioner for that just-left-the-salon swish.
Need wind-proof wedding hair? Joico Hold Hero ($22.50) shields styles up to 25 mph, adds glossy shine and doubles as heat protectant-Renato Campora used it on Selena Gomez‘s big-day look.
Skin Fixes Without Irritation
Vitamin C that even eczema-prone skin tolerates? Skinfix Brighten + Firm 15% Vitamin C Serum ($69) earned the National Eczema Association seal, pairs radiance-boosting antioxidants with water-holding peptides for bouncy, even tone.
For redness flare-ups, dermatologist Dr. Shereene Idriss introduces Left Un-Red CalmBack Cream ($58). The mint-green tint neutralizes flush while barrier-repair actives calm discomfort linked to sensitivity.
Makeup & Nail Game Changers
- e.l.f. Glow Reviver Slipstick ($10) squeezes the viral lip-oil formula into a mess-free stick in 10 shades, loaded with jojoba, mango butter and squalane.
- Urban Decay Tube Job Mascara ($25) wraps lashes in polymer tubes that resist flakes, sweat and tears; peptides, hyaluronic acid and castor oil nourish while you wear.
- Essie Break Fix Liquid Nail Patch ($12) hardens on contact, fusing broken edges for up to five invisible days-top with any Essie color.
Spa-Level Treatments at Home
Laneige Water Bank Aqua Facial ($36) distills Korea’s glass-skin facial into a bottle: twice-daily use 2-3× week clears pores with AHAs/BHAs/PHAs, floods skin with hyaluronic & polyglutamic acids, then repairs the barrier using PDRN and ceramide.
Philosophy Purity Made Simple Meltaway Cleansing Balm ($38) melts long-wear makeup and waterproof mascara in one step-no second cleanse required-continuing the 1990s classic’s legacy.
StriVectin TL Advanced Sculpting Neck & Jawline Mask ($18) delivers a caffeine-peptide blend via a contour-hugging hydrogel; 20 minutes depuffs and tones from chin to chest.
Key Takeaways
- Prices range from $10 (e.l.f. lip stick) to $69 (Skinfix serum)
- Multi-taskers dominate: scalp scrub/shampoo hybrid, heat-protect hairspray, cleanse-and-remove balm
- Sensitive skin wins with eczema-approved vitamin C and redness-neutralizing cream
- Tubing mascara and liquid nail patch solve common winter beauty headaches
- All items available at mass and prestige retailers online now
Stock up now and let your January routine do the heavy lifting-no salon appointment required.
