At a Glance
- 1Password is cutting 25% off first-year subscriptions for individual and family plans
- Individual plan drops to $27; family plan for up to five users costs $45
- Deal has no published expiration date, so timing is uncertain
- Why it matters: The discount lowers the barrier to adopting stronger password habits amid rising cybercrime losses
Cybercrime drains billions of dollars annually, and weak or reused passwords remain a prime entry point for attackers. Password manager 1Password has responded by launching a limited-time promotion that chops 25% off the first year for new subscribers, bringing the individual plan to $27 and the family tier to $45.
Deal Details and Pricing
The offer applies to two subscription tiers:
- Individual: $27 for the first year (regularly $36)
- Families: $45 for the first year (regularly $60) and covers up to five people
News Of Losangeles notes that no expiration has been announced, so the discount could vanish without notice.
What Each Plan Includes
Both tiers deliver the same core security toolkit:
- Automatic generation of strong, unique passwords
- Encrypted storage for passwords, credit cards, and secure notes
- Sync across Windows, macOS, iOS, Android, Linux, and web browsers
- Built-in digital wallet for driver’s licenses, passports, and other documents
- Travel Mode to remove sensitive data from devices while crossing borders
- 1 GB secure document storage per user
Families gain additional admin controls that let one user invite or revoke access for up to four other members, plus shared vaults for household credentials like streaming services or utility log-ins.
Why Password Managers Matter
The Federal Trade Commission estimates that consumers lost $8.8 billion to fraud in 2022, with credential-stuffing attacks-where hackers plug leaked username-password pairs into multiple sites-accounting for a sizeable share. A Gallup poll found that 64% of Americans reuse passwords across accounts, amplifying risk once a single breach occurs.
Password managers break that cycle by creating and storing randomized strings such as “kR9#mT$v2@pL8” for every account, removing the memory burden from users. Independent audits by firms like Cure53 have found 1Password’s zero-knowledge architecture means only the user can decrypt stored data.
Platform Support and Ecosystem
1Password ships native apps for:
- Desktop: Windows, macOS, Linux
- Mobile: iOS, iPadOS, Android
- Browsers: Chrome, Firefox, Safari, Edge, Brave
- Command-line: Windows Terminal, PowerShell, Bash
Watchtower, the service’s breach-monitoring engine, checks stored credentials against Have I Been Pwned’s database and flags reused, weak, or exposed passwords. Integration with biometric unlock on phones and laptops removes the need to type a lengthy master password dozens of times per day.
Competitive Landscape
The password-manager field includes free options such as Bitwarden, premium rivals like Dashlane and LastPass, and built-in tools from Apple and Google. 1Password’s pitch centers on polish: Amanda S. Bennett‘s colleague Attila Tomaschek praised its “slick and intuitive” interface and seamless autofill in a recent News Of Losangeles roundup, adding that sharing credentials with non-users is “simple.”
Families that need coverage for kids, partners, or roommates often gravitate toward 1Password because the flat $45 promo rate undercuts per-seat pricing from competitors. Business plans-unaffected by this consumer discount-start at $7.99 per employee per month.
Redemption Steps
New customers can claim the discount by:
- Visiting 1Password.com
- Selecting either Individual or Families
- Entering payment details (no code required; the 25% reduction auto-applies)
- Downloading apps and importing existing passwords via CSV or direct transfer from browsers or rival managers
The company offers a 14-day free trial, so users can test features before the discounted annual charge hits their card.
Security Credentials
1Password has completed SOC 2 Type 2 audits and publishes regular security assessments. The service uses AES-256 encryption at rest and TLS 1.3 for transit, plus a Secret Key device-specific code that must be combined with the master password to decrypt vaults. In 2023 the firm introduced PSK (Password Secure Key) export for enterprise customers needing post-quantum preparation.
No publicly disclosed breach has exposed user vaults since the product’s 2006 debut, a track record that helps justify the premium relative to open-source alternatives.
Key Takeaways
- The 25% cut marks one of the steepest public discounts 1Password has offered, making it a low-risk entry point for anyone still reusing passwords
- Family plans work out to $9 per person for the year-cheaper than a single fast-food meal
- Because no expiration is posted, the promotion could end at any moment
- Beyond passwords, the vault can house passports, Wi-Fi codes, and secure notes, consolidating digital clutter into one encrypted location
