At a Glance
- ALO, Pandora, Adore Me, White & Warren, and J.Crew unveil headline-grabbing Valentine’s and winter capsules
- Celebrities Elsa Hosk and Elizabeth Gillies front major campaigns that blur style, wellness, and fandom
- Olympic fever fuels J.Crew’s 26-piece ski line with U.S. Ski & Snowboard and Kappa tech gear
- Why it matters: Shoppers get star-powered, size-inclusive drops timed for gift-giving and peak ski season
The first big fashion launches of 2026 are here, and they come with celebrity wattage, pop-culture hooks, and performance cred. From ALO’s self-love Valentine’s set to J.Crew’s Olympic-ready mountain gear, labels are dropping limited collections designed to dominate closets-and social feeds-this season.
ALO Cast Elsa Hosk for Pink-Hued Valentine’s Edit
Activewear label ALO tapped Elsa Hosk to front its Valentine’s Day 2026 Edit, shot at the Beverly Hills Hotel. The capsule centers on the brand’s new “Candy Heart Pink” shade and merges athleisure with gift-worthy staples.
Pieces span buttery-soft sports bras, leggings, and cropped knits intended for every version of love-partner, best friend, or self. ALO positions the drop as both wellness and fashion, arguing that wearable luxury outlasts traditional Valentine’s gifts.
Pandora Mines Bridgerton Buzz Ahead of Season 4
Jewelry giant Pandora launched a Bridgerton-inspired line timed to the Netflix drama’s upcoming fourth season. The collection leans on Regency motifs-bows, bees, wisteria, and friendship symbols-rendered in sterling silver and 14k gold plating.
Designers aimed for romantic but not costume-y, layering ornate detailing onto Pandora’s accessible price architecture. Fans can stack bee-studded charms or wear single wisteria pendants for subtle nods to the show.
Adore Me Enlists Elizabeth Gillies for Old-Hollywood Glamour
Lingerie e-tailer Adore Me unveiled its limited-edition Atelier Collection fronted by actress Elizabeth Gillies. The capsule employs vegan silk, delicate lace, and timeless silhouettes in a cinematic campaign set inside a luxury hotel.
Sizes run XS through XL, with prices from $22 to $45. Styling cues nod to vintage screen sirens, yet the pieces target versatility-nights out, nights in, or layered under blazers for daytime.
White & Warren Channels Country-Club Ease
Knitwear favorite White & Warren introduced Clubhouse, a 10-style leisure capsule that riffs on tennis whites and post-match polish. The drop includes hoodies, crewnecks, cardigans, and shorts cut from breathable cotton blends.
Palette pairs crisp tennis whites and navy with spring shades of yellow and pink. A second installment lands in May 2026, expanding the sporty yet refined narrative.
J.Crew Teams With U.S. Ski & Snowboard for Olympic Season
J.Crew dropped its first collaboration with U.S. Ski & Snowboard, a 26-piece line that spans women, men, and kids. Retro alpine patches accent knit beanies, half-zip sherpa pullovers, and elevated loungewear.
The partnership also includes a technical ski capsule produced with performance brand Kappa. On-mountain jackets feature waterproof fabrics and athlete-approved fits, bridging après style with race-day function.
Key Takeaways
- ALO, Pandora, and Adore Me court Valentine’s shoppers with celebrity campaigns and inclusive sizing
- White & Warren bets on leisure-luxe knits that transition from court to cocktails
- J.Crew taps Olympic momentum to merge fashion, function, and patriotic spirit
- Every drop lands in January 2026, setting the tone for spring gifting and winter sports
