Spencer Pratt Launches LA Mayor Bid at Fire Ruins

Spencer Pratt Launches LA Mayor Bid at Fire Ruins

> At a Glance

> – Spencer Pratt filed papers to run for mayor of Los Angeles on Jan. 7, the one-year mark of the Palisades fire that destroyed his home.

> – He announced the campaign amid the charred remains of his Pacific Palisades neighborhood, calling city leadership “fundamentally broken.”

> – Richard Grenell, envoy under President Trump, immediately endorsed the bid, pledging to help raise funds.

> – Why it matters: Pratt’s entry turns personal loss into a political challenge that could shake up the 2026 mayoral race.

Former Hills star Spencer Pratt turned catastrophe into candidacy, filing paperwork to run for mayor of Los Angeles exactly one year after flames consumed the home he shared with wife Heidi Montag and their two young sons.

pratt

A Campaign Born From Ashes

Standing amid the rubble of his Pacific Palisades street at the “They Let Us Burn!” protest, the 42-year-old declared the city’s system “a machine designed to protect the people at the top.”

> “Business as usual is a death sentence for Los Angeles, and I’m done waiting.”

Pratt promised to “disinfect” city hall, vowing to audit every corner of local government.

Blame Placed on Newsom and State Policies

The candidate trained fire on Gov. Gavin Newsom, accusing the state of letting brush grow wild for decades and tanking the insurance market.

> “Gavin Newsom and the state of California created an insurance market so hostile that every major carrier stopped writing policies.”

Heidi Pratt, 39, echoed the charge:

> “They intentionally let us burn before, during and after. It was gross negligence.”

September 2025 Preview on Capitol Hill

Months before the bid, Pratt joined Republican lawmakers in Washington, urging a congressional probe into the Palisades response.

Key Date Event
Jan. 7 2025 Palisades fire starts, Pratt home lost
Sept. 2025 Capitol Hill push for investigation
Jan. 7 2026 Pratt files mayoral paperwork

Key Takeaways

  • Spencer Pratt is officially on the 2026 ballot, website mayorpratt.com live.
  • Endorsement from Trump envoy Richard Grenell signals national GOP interest.
  • Campaign centers on wildfire prevention, insurance reform, and government transparency.

From reality TV to political arena, Pratt is betting anger over lost homes can power a city hall takeover.

Author

  • My name is Sophia A. Reynolds, and I cover business, finance, and economic news in Los Angeles.

    Sophia A. Reynolds is a Neighborhoods Reporter for News of Los Angeles, covering hyperlocal stories often missed by metro news. With a background in bilingual community reporting, she focuses on tenants, street vendors, and grassroots groups shaping life across LA’s neighborhoods.

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