> At a Glance
> – Walmart, Amazon and Target list the Apple Watch Series 11 for $100 off-$299 instead of $399
> – Best Buy piles on up to $335 in trade-in credit, four months of Apple Fitness+ and three months of Apple Music
> – Verizon and AT&T spread the savings into monthly bill credits, cutting the watch to as low as $6 per month
> – Why it matters: January fitness goals get cheaper with flagship health tracking and months of free workout and music services
Apple Watch Series 11 deals are heating up as retailers court New-Year wellness crowds. The entry-level 42 mm model normally starts at $399, but several stores have slashed prices and stacked bonuses on top.
Current Price Drops
Walmart and Amazon list the watch at $299, a straight $100 savings. Target matches the markdown and tacks on an extra 5% when you pay with a Target Circle Card.
Best Buy keeps the sticker at $399 but adds incentives:
- Up to $335 back with an eligible trade-in
- 3% Daily Cash when you buy with an Apple Card
- Four free months of Apple Fitness+ for new subscribers
- Three free months of Apple Music
Apple’s own store mirrors the trade-in range-$25 to $335-and throws in identical trial periods for Fitness+ and Music.

Carrier Deals
Verizon spreads up to $300 in trade-in credits across 36 months, shrinking the monthly cost to roughly $6. Add a watch line with an iPhone 17 purchase and the watch itself is free via bill credits.
AT&T supplies $100 off over 36 months, plus another $100 if you bundle select iPhone 17 models. Trade-ins can chip away even more.
| Store | Up-Front Price | Extra Perks |
|---|---|---|
| Walmart | $299 | Up to 4 mo Apple Music, 3 mo Fitness+, TV+, Arcade, News+ |
| Amazon | $299 | Check seller for color availability |
| Target | $300 | Extra 5% with Target Circle Card |
| Best Buy | $399 | Up to $335 trade-in, 3 mo Music, 4 mo Fitness+ |
| Verizon | $0 (bill credits) | Up to $300 trade-in, free with iPhone 17 |
| AT&T | $100 off (bill credits) | Extra $100 with iPhone 17 |
What You Get
The Series 11 comes in jet black, silver, rose gold and space gray. Sizes span 42 mm or 46 mm; cellular adds $100 to either. Apple Watch works seamlessly with iPhones to log workouts, sleep stages and daily activity.
Key Takeaways
- Lowest cash price: $299 at Walmart and Amazon
- Biggest trade-in potential: up to $335 at Best Buy or Apple
- Cheapest monthly cost: about $6 on Verizon with eligible trade
- Free trial overload: up to four months each of Music, Fitness+, TV+, Arcade and News+ depending on retailer
Grab the discount that matches your plan-whether you want instant savings, bill credits or a mountain of free Apple services-and start tracking those New-Year goals for less.

