At a Glance
- Telemundo 52 becomes Official Media Partner of the Los Angeles Sports & Entertainment Commission
- Station will spotlight FIFA World Cup 26™ preparations and local community impact
- Coverage will highlight 26 Community Champions using soccer to empower neighborhoods
- Why it matters: Spanish-speaking audiences gain exclusive access to behind-the-scenes stories of LA’s global sporting events
The Los Angeles Sports & Entertainment Commission (LASEC) has announced Telemundo 52 as its newest Official Media Partner, creating a collaboration that will connect Spanish-speaking audiences with the region’s upcoming global events.
Partnership Focus on FIFA World Cup 26™
The collaboration centers on bringing FIFA World Cup 26™ coverage to Spanish-speaking viewers throughout Los Angeles. Telemundo 52 will share stories showcasing major events coming to the region this decade, with particular emphasis on the World Cup preparations.
Kathryn Schloessman, President & CEO of LASEC, emphasized the partnership’s importance: “As Los Angeles steps onto the world stage for FIFA World Cup 26™, Telemundo 52 will play a key role in sharing how these events leave a lasting legacy for our communities. Their deep roots in the community will help us engage fans across Los Angeles and celebrate the diverse voices and vibrant communities that make Los Angeles a region where global events come to life.”
Exclusive Spanish-Language Broadcasting Rights
Telemundo holds the exclusive Spanish-language broadcasting rights for FIFA World Cup 26™ in the United States. This local partnership with Telemundo 52 will provide viewers with an inside look at how Los Angeles is preparing to host eight matches for the world’s largest single-sport event.
The station’s coverage will spotlight:
- Local leaders driving event preparations
- Businesses contributing to the World Cup economy
- Community members making these events possible
- Athletes representing the region
- The region’s vibrant cultural identity
- Shared experiences that unite Angelenos
Community Champions Program
A key focus of the coverage will be the 26 Community Champions, local nonprofit groups using soccer to empower and uplift their communities. These organizations represent the social impact legacy that major sporting events can create.
Todd Mokhtari, President and General Manager of Telemundo 52 & NBC4, stated: “Bringing FIFA World Cup 26™ to Los Angeles is a monumental opportunity to unite our community through the passion of fútbol and the pride of our cultural legacy. Telemundo 52 is proud to be the trusted source of information for Spanish-speaking audiences. We are committed to delivering the stories, the excitement, and the perspectives that matter before, during and after the games. We’ll spotlight local heroes, businesses and organizations who will help shape the event’s lasting impact on our communities.”
Multi-Platform Content Strategy
Telemundo 52 will deliver content across multiple platforms:
- Television broadcasts
- Streaming services
- Digital platforms
The station’s Spanish-language journalism and sports coverage will bring audiences closer to Los Angeles’ most exciting moments. As a multiple-time local Emmy Award winner for best newscast across every daypart, Telemundo 52 maintains its position as the market leader in Spanish-language local news hours.
Cultural Impact and Inclusion
The partnership recognizes the significant role Spanish-language media plays in making large-scale events accessible to the diverse Latino population in Los Angeles and beyond. The collaboration aims to foster inclusion for Latino voices, creating spaces where everyone feels celebrated and engaged.
This approach strengthens community ties and enhances the overall experience of major events in Los Angeles. The coverage will celebrate the cultural diversity and community pride that make Los Angeles a leading destination for sports and entertainment.
Trusted Community Source
As a trusted and essential news source for the community, Telemundo 52’s role extends beyond event coverage. The station will document how these global events impact local communities, businesses, and cultural institutions throughout the region.
The partnership between LASEC and Telemundo 52 represents a strategic approach to ensuring that Los Angeles’ diverse Spanish-speaking population can fully participate in and understand the significance of major international events coming to their city.
For more information about LASEC’s initiatives around upcoming major events, visit LASEC.net.
