Strategy has reignited its billion-dollar bitcoin buying spree, acquiring 13,627 BTC for roughly $1.25 billion at an average price of $91,519 per coin.
At a Glance
- Strategy spent $1.25 billion on 13,627 BTC at ~$91,519 each
- Its total stash now reaches 687,410 BTC worth ~$62.3 billion
- The company holds an unrealized profit of $10 billion as BTC trades at $90,600
- Why it matters: The world’s largest corporate bitcoin holder is again buying at scale, signaling renewed conviction despite recent market volatility
The move lifts Strategy’s total holdings to 687,410 BTC, acquired for $51.80 billion at an average price of $75,353 per unit. With bitcoin trading at $90,600, the company’s position is valued at almost $62.3 billion, generating an unrealized gain of more than $10 billion.
Michael Saylor, the firm’s former CEO, revealed the purchase on Sunday via X, posting:
> “Strategy has acquired 13,627 BTC for ~$1.25 billion at ~$91,519 per bitcoin. As of 1/11/2026, we hodl 687,410 $BTC acquired for ~$51.80 billion at ~$75,353 per bitcoin. $MSTR $STRC”
Renewed Appetite After Modest Buys
The latest acquisition marks a return to the billion-dollar purchases that made Strategy the world’s largest corporate holder of bitcoin. After several smaller additions in recent months, the company resumed its aggressive accumulation strategy.
The timing aligns with Donald Trump’s 2024 election victory and anticipated regulatory shifts in the United States. Since late 2024, Saylor and his team have steadily increased purchasing activity.
Stock Volatility Mirrors Bitcoin
Despite the growing bitcoin stack, Strategy’s share price has mirrored recent crypto market turbulence. MSTR peaked above $450 last summer but has since tumbled 65%, closing Friday at $157.
The drop reflects broader bearish sentiment that has weighed on bitcoin and related equities in recent months.
Key Takeaways
- Strategy’s latest purchase is its largest since resuming mega-buying after the 2024 election
- The company now controls nearly 3.3% of bitcoin’s total circulating supply
- Unrealized gains exceed $10 billion, yet the stock trades down sharply from 2024 highs
- Saylor continues to lead the firm’s bitcoin-centric strategy, reinforcing long-term conviction
