White House West Wing at dawn with gilded Mar-a-Lago-style lettering on Rose Garden entrance

Trump Slaps Gold Sign on Rose Garden

At a Glance

  • A golden cursive sign reading “The Rose Garden” now sits on the West Colonnade above the rose bushes.
  • The lettering matches other recent Trump-installed signs labeling the Presidential Walk of Fame and the Oval Office.
  • The garden has been reshaped since 2020 to echo Mar-a-Lago, including a clubhouse-style patio added in 2025.
  • Why it matters: The exterior White House makeover signals Trump’s intent to brand the executive mansion with his personal aesthetic.

President Donald Trump has added another personalized touch to the White House façade, mounting a gold, cursive-lettered sign that reads “The Rose Garden” on the West Colonnade just feet above the famous rose bushes.

Photos taken Tuesday, Jan. 13 show the new placard gleaming in the same golden font used for the adjacent “Presidential Walk of Fame” and the December-installed “The Oval Office” marker outside the West Wing entrance.

The Sign and Its Setting

The Rose Garden sign sits directly beneath the Colonnade’s ceiling, overlooking the politically charged walkway Trump unveiled last fall. That exhibit features:

  • Gold-framed portraits of every U.S. president except Joe Biden
  • A framed photo of an autopen in place of Biden’s portrait
  • Gold-lettered title lettering that matches the new garden sign

Trump has repeatedly claimed Biden’s staff used the autopen to sign executive orders without the president’s knowledge; Biden has denied the allegation.

A Mar-a-Lago Makeover

This latest addition continues the Trumps’ effort to recast the historic garden in the style of their Florida estate. Changes include:

  • 2020: First lady Melania Trump reconfigured flower beds, added limestone paths and removed the Kennedys’ crabapple tree
  • Summer 2025: Crews tore out the central lawn designed under President John F. Kennedy and laid concrete pavers to form a patio
  • Completion of the patio brought Mar-a-Lago-style outdoor furniture and umbrellas, rebranded by the president as “The Rose Garden Club at the White House”

A White House official told News Of Losangeles in June 2025 the work “preserves the beauty of the space” while “enhancing practical use and guest experience for those attending special events.”

Ceremonial Use

Gold-lettered sign reading

Since the patio’s completion, Trump has hosted Republican lawmakers and allies at exclusive dinners and ceremonial events in the renovated space, cementing the Rose Garden’s transformation from a iconic ceremonial lawn to a branded extension of his private-club aesthetic.

Key Takeaways

  • The new sign is part of a coordinated gold-lettering scheme across the West Wing exterior.
  • Physical alterations to the Rose Garden began in 2020 and escalated in 2025 with the installation of a concrete patio.
  • The changes reflect Trump’s broader effort to imprint his personal style on the White House grounds.

Author

  • My name is Marcus L. Bennett, and I cover crime, law enforcement, and public safety in Los Angeles.

    Marcus L. Bennett is a Senior Correspondent for News of Los Angeles, covering housing, real estate, and urban development across LA County. A former city housing inspector, he’s known for investigative reporting that exposes how development policies and market forces impact everyday families.

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