At a Glance
- Sabrina Carpenter will headline Pringles’ Super Bowl LX commercial on Feb. 8, 2026
- A 15-second teaser shows the singer plucking chip petals and declaring “He loves me!”
- The campaign launches the brand’s new “Once You Pop, The Pop Don’t Stop” slogan
- Why it matters: Fans get the first look at what promises to be one of the game’s buzziest ads
Sabrina Carpenter is popping into Super Bowl history. The chart-topping singer has landed her first Super Bowl commercial, leading Pringles’ 2026 campaign that debuts during the Big Game on Feb. 8.
News Of Losangeles exclusively revealed Carpenter’s role and released a sneak-peek teaser that finds the star seated on a kitchen floor in a white turtleneck dress and kitten heels. She delicately plucks petals from a flower made of Pringles chips while repeating the childhood mantra:
“He loves me, he loves me not,” she intones, shifting her voice with each chip. After the final petal she gasps, lifts the last crisp and exclaims, “He loves me!” before taking a bite.
Inside the “Once You Pop” reboot
The spot anchors Pringles’ refreshed “Once You Pop, The Pop Don’t Stop” push, a modern twist on the classic tagline. Parent company Kellanova confirmed the full commercial will expand on the theme, though executives are “keeping the lid on specifics for now,” according to a brand press release.
Expect more glimpses soon. The company teased that additional teasers will roll out over the next few weeks, building momentum toward kickoff at Levi’s Stadium in Santa Clara, California.
A quick look back at Pringles’ recent Super Bowl plays
- 2025: Adam Brody, Nick Offerman, NBA star James Harden and Chiefs coach Andy Reid saluted mascot Mr. P’s mustache
- 2024: Chris Pratt donned the iconic facial hair in a meta spot about landing the role of Mr. P
- 2023: Pop singer Meghan Trainor brought musical flair to the brand’s Big Game debut
Carpenter follows a lineage of celebrities willing to lean into the snack’s playful persona. The pattern shows Pringles favors talent comfortable with self-aware humor and musical rhythm-boxes the “Espresso” artist checks.
Super Bowl LX ad watch heats up
Marketers traditionally lock final creative weeks before the game, meaning news will accelerate. On Jan. 13, actor Elijah Wood unveiled Skittles’ unconventional plan: instead of a televised ad, Wood will appear live on a fan’s lawn Feb. 8 performing a commercial streamed to the brand’s social channels. Entries run through Jan. 21 at DeliverTheRainbow.com.
With Carpenter’s teaser now public, advertising watchers have an early frame of reference for the level of star power and concept creativity brands are willing to invest. Fox, broadcasting the game, has reportedly sought record pricing for 30-second slots, heightening pressure for ads to break through the chatter.
What the teaser tells us
Fifteen seconds offer limited plot, yet several clues emerge:
- Solo setting: Centering on Carpenter alone hints the final ad may revolve around personal craving or temptation
- Retro flourish: The flower-prop bit recalls playground fortune games, aligning with Pringles’ nostalgic streak
- Fashion choice: A monochrome outfit keeps focus on the chips, mirroring past campaigns that framed the product as the hero
- Tag delivery: Ending on the triumphant “He loves me!” mirrors the confident tone of the updated slogan
Olivia M. Hartwell reported that the singer filmed the spot in recent weeks while also readying her global tour and awards-season appearances. The scheduling feat underscores her rising Q-score among marketers eager to court Gen-Z and millennial shoppers who drove her recent albums up the charts.
Why snack brands bet big on the Super Bowl
The game perennially ranks as America’s most-watched annual broadcast, delivering more than 100 million live viewers and generating social buzz that extends shelf life for months. For shelf-stable items like Pringles, the exposure can trigger pantry-loading before watch parties and sustain sales lift into spring.
Competitors are already signaling activity. M&M’s, Doritos and Mountain Dew-stalwarts of game-day advertising-have secured inventory, industry sources told News Of Losangeles. That lineup suggests another year of elaborate humor, celebrity cameos and splashy production budgets north of $7 million per half-minute.
Pringles’ choice of Carpenter lands in a sweet spot: her music streams surged after she opened for Taylor Swift on select Eras Tour dates, and her current single “Espresso” circles radio playlists. Aligning with a rising, chart-certified artist offers potential cultural cachet without the premium price tag of more established global icons.
Key Takeaways
- Sabrina Carpenter’s Pringles commercial marks her first Super Bowl appearance and continues the brand’s tradition of celebrity-fronted spots
- The teaser spotlights the updated slogan “Once You Pop, The Pop Don’t Stop,” revamping a decades-old jingle
- Additional teasers are promised ahead of Super Bowl LX on Feb. 8 at Levi’s Stadium
- With ad slots at a premium, early reveals like Carpenter’s help brands maximize pre-game publicity
