At a Glance
- Just Born’s Bethlehem factory revealed three new Peeps flavors for 2026 Easter
- Pop-Tarts Frosted Strawberry, chili lime mango, and SUNNYD join the lineup
- Each flavor is exclusive to one major retailer
- Why it matters: Shoppers will need to visit multiple stores to collect the complete set
Peeps chicks are back with bold twists for Easter 2026. The Just Born Quality Confections factory in Bethlehem, Pennsylvania, showed off the newest varieties, promising both nostalgia and surprise in every box.
New Flavors Hit Shelves
The 2026 collection adds three distinct tastes:
- Pop-Tarts Frosted Strawberry – a breakfast-inspired marshmallow
- Chili lime mango – a spicy-sweet tropical blend
- SUNNYD – citrus flavor modeled after the classic drink
Caitlin Servian, brand manager, said the goal is to spark creativity. “There’s nothing quite like the joy Peeps bring to Easter, and each year, we’re always inspired by the creativity and passion fans bring to the season,” she stated.
Store-Only Exclusives
Each flavor is tied to a single national chain, turning the hunt into a retail scavenger:
| Flavor | Retailer |
|---|---|
| Peeps SUNNYD | Target |
| Peeps Chili Lime Mango | Kroger |
| Peeps Easter Variety 10-Pack | Sam’s Club |
| Peeps Egg Hunt Individually Wrapped Mini Marshmallow Chicks | Walmart |
“Blending flavor innovation and playful partnerships, along with the iconic Chicks and Bunnies fans look forward to each year, the 2026 Easter collection is designed to inspire connection and transform ordinary moments into a celebration,” Servian added.
Factory Peek
During the media tour, the Bethlehem plant displayed rows of brightly colored marshmallow chicks moving along conveyor belts. Workers packaged the treats at high speed, preparing shipments for the upcoming holiday rush.
The company stressed that production is already underway to meet spring demand. Store shipments will begin rolling out within weeks, with full availability expected by early March.
Key Takeaways
- Three new flavors join classic chicks and bunnies for 2026
- Every variety is locked to one retailer, encouraging store hopping
- Production started early to avoid holiday shortages
- Expect shelves to stock the new items weeks before Easter Sunday
