At a Glance
- Tom Brady confirms he’s training for the Fanatics Flag Football Classic in March and hints at a 2028 Olympic return
- The 48-year-old says he’s been “in the gym too much” and needs more field time to sharpen his arm
- The Fanatics Studios slate will include the Saudi Arabia tournament and a Brady documentary, One More Drive
- Why it matters: The NFL legend’s competitive return could boost flag football’s debut on the Olympic stage
Tom Brady is stepping back onto the field. The retired quarterback spent Jan. 13 at the Intuit Dome supporting the launch of Fanatics Studios, telling News Of Losangeles he’s ramping up workouts ahead of the Fanatics Flag Football Classic in March and eyeing a possible Olympic appearance in 2028.
Brady’s Training Regimen
Brady, 48, admitted his prep has been lopsided. “The problem is I’ve probably been in the gym too much, but I’ve had less time on the field and I need to spend more time on the field getting ready,” he told News Of Losangeles at the Fanatics Studios party.
He feels “pretty good” physically but knows game speed demands more reps. “I haven’t got hit in a long time, so I gotta get out there and throw a little bit more to get my arm ready to go, but I think it’s going to go pretty good.”
With the NFL season over for 24 teams, Brady plans to “get some receivers out there to run a few routes for me” as he preps for Riyadh.
Flag Football Classic Details
The Fanatics Flag Football Classic will unfold at Kingdom Arena in Riyadh, Saudi Arabia, as part of Riyadh Season. Washington Commanders quarterback Jayden Daniels will captain the “Wildcats,” while Brady leads the “Founders.”
Brady and Daniels unveiled the team names and jerseys during the launch event. A documentary, One More Drive, will track Brady’s return to competition and stream on Fanatics Studios.
Brady teased the 2028 Los Angeles Olympics, where flag football debuts as an official sport. He did not commit but left the door open.
Star-Studded Launch Party
The Intuit Dome gathering drew Jared Goff, Christen Harper, Travis Scott, Kendall Jenner, Hailey Bieber, Mookie Betts, James Harden, Aaron Donald, and more. Guests shot hoops on the Clippers court, sipped an open-bar selection, and ate cheeseburgers, fried-chicken sliders, sushi, and tacos.
Custom crewnecks and Fanatics-branded activations circulated. On-stage remarks came from Cody Rhodes, Nick Khan, Daniels, and Brady.
Behind Fanatics Studios
Fanatics CEO Michael Rubin and OBB Media CEO Michael Ratner are partnering on the new content arm. Brady praised both: “To see them collaborate and then to be involved in a few projects we’ve done over the last six months together, and then the one coming up here in March for our Saudi game, it’s going to be so much fun.”
Ratner called Fanatics “no better partner,” citing Rubin’s rapid success with Fanatics Fest. Rubin said fans have asked “for years” why Fanatics wasn’t producing content, adding he’s “very excited” for the upcoming slate.
Key Takeaways
- Brady’s March tournament serves as a test run for potential Olympic play
- Fanatics Studios enters the sports-content market with live events and documentaries
- The Riyadh showcase could elevate flag football’s global profile ahead of 2028
