At a Glance
- Takis is hunting for its first-ever Chief Intensity Officer through a public creator contest
- Entrants submit 60-second videos; public voting plus live judging decide the winner
- Grand prize: $30,000 and the title; four finalists each pocket $1,000
- Why it matters: Fans will help shape the brand’s next viral face while creators land a paid ambassador role
Takis has turned its search for a new brand ambassador into a full-blown internet spectacle, offering creators a chance to claim the title of Chief Intensity Officer and a $30,000 payday.
The tortilla-chip brand unveiled the competition on Monday, Jan. 12, after teasing it with leaked-style clips that looked like they slipped out of headquarters. The staged “internal memo” and Zoom outtakes of ill-prepared hopefuls set an intentionally chaotic tone, priming followers for the open call that followed.
How the Contest Works
Submissions are open to artists, editors, designers, animators and storytellers. Each entrant must:
- Upload a 60-second video showing how they embody Takis-level intensity
- Complete a short brand questionnaire
Internal judges and public votes will trim the pool to a Top 20, then to a Final Four.
| Stage | Action | Prize |
|---|---|---|
| Entry window | Submit video + questionnaire | Bragging rights |
| Top 20 announced | Public voting continues | Exposure |
| Final 4 | Live Zoom pitch to judges | $1,000 each |
| Winner crowned | Chief Intensity Officer title | $30,000 |
The four finalists will appear in a public Zoom-style interview where they’ll pitch intense creative ideas tied to Takis product innovation. Judges will react in real time, keeping the performance vibe while treating the session as a legitimate job interview.
What the Brand Says
Takis bills the campaign as “intentionally chaotic” and designed to feel native to how fans discover creators online. Everything-from the leaked memos to the live judging-lives on social platforms and relies on user-generated content, public participation and escalating stakes.
More details about the role, submission process and competition timeline are available on the campaign’s official site.
