At a Glance
- Apple Watch Ultra 3 now $750 on Amazon, $149 below the $799 list price
- Trade-in credits reach $335 at Apple, $250 at Best Buy, $300 at Verizon
- Refurbished units save $154 via Back Market with a one-year warranty
Why it matters: The rugged smartwatch keeps its Land-Rover-level specs but no longer demands Land-Rover-level cash.
The Apple Watch Ultra 3 costs $799 (£749, AU$1,399) at launch, yet shoppers can already dodge the full sticker price through trade-ins, carrier promotions, and refurbished stock. News Of Losangeles reviewer Vanessa Hand Orellana calls the wearable “a Land Rover for your wrist” thanks to two-day battery life, ultra-fast charging, satellite SOS, and a rugged titanium shell.
Where the Watch Costs Less Right Now
Amazon lists select Ultra 3 configurations for $750, trimming $149 without advertising a formal discount. Buyers should verify that the shipper is Amazon, not a third-party seller. Inventory flips quickly, so the deal may vanish without warning.
Back Market sells refurbished Ultra 3 models for $154 off. Every unit clears a 100-point inspection and ships with a one-year warranty, matching Apple’s hardware guarantee on new devices.
Trade-In Credits at a Glance
| Retailer/Carrier | Max Credit | Notes |
|---|---|---|
| Apple | $335 | 3 % Apple Card cash back included |
| Best Buy | $250 | 4 months Apple Fitness Plus + 3 months Apple Music free |
| Verizon | $300 | Requires Unlimited Ultimate plan; credit spread over 36 months |
| AT&T | $100 | Must activate a line on installment; $19 / month net cost |
| T-Mobile | $201 | Watch Plan Plus line required; about $25 / month |
Visible currently offers no direct markdown but touts low-cost plans and free shipping.
Should You Upgrade?
News Of Losangeles‘s testing team has not published a full review yet. Writer Jeff Carlson notes that owners of older Apple Watches will see the biggest jump in speed, battery endurance, and outdoor features. Buyers coming from a recent generation may prefer to wait for deeper benchmarks or consider the Apple Watch Series 11 flagship instead.
Shoppers hunting previous models can still find discounts on the Apple Watch Series 10, Series 9, SE, and Ultra 2 in News Of Losangeles‘s running deal roundup.

Key Takeaways
- The Apple Watch Ultra 3 is already selling below retail one week after release
- Trade-in values top out at $335 through Apple’s own program
- Carrier credits require new lines and stretch up to 36 months
- Refurbished units cut $154 and keep the same one-year warranty
Act quickly-carrier and retailer offers rotate frequently, and Amazon’s unadvertised discount can disappear at any time.

