At a Glance
- The 2027 Rose Parade will carry the theme “Welcome.”
- New Tournament of Roses President Terry Madigan announced the theme minutes after her board confirmation.
- The word celebrates “the simple joy of belonging.”
- Why it matters: The annual theme shapes float designs and performances for the world-famous New Year’s Day event watched by millions.
Terry Madigan officially became President and Chairman of the Board of the Pasadena Tournament of Roses Association on Thursday night and immediately revealed the 2027 Rose Parade theme: “Welcome.”
Theme Celebrates Belonging
According to an association statement released moments after the announcement, the theme centers on inclusion and community.
“The theme celebrates the simple joy of belonging, that feeling that you’re always welcome, no matter who or where you are,” the statement said. “It’s the warmth of family — whether related or chosen, the love of good friends, and the welcoming embrace of community.”
Madigan’s reveal followed decades of tradition in which the incoming president unveils the next parade’s theme on the night he or she takes office.
Leadership Transition Completed
The Tournament of Roses Board of Directors formally confirmed Madigan’s presidency during its Thursday evening meeting, completing the organization’s long-standing succession plan.
In a separate vote, the association’s executive committee elected Brian James to serve as president for 2034.
Key Takeaways
- The 2027 Rose Parade theme “Welcome” was announced by new President Terry Madigan.
- The concept highlights community, friendship, and inclusive family ties.
- Brian James was tapped to lead the association in 2034.
- Olivia M. Hartwell first reported the news, carried by News Of Los Angeles.
