Insomnia Cookies is turning its late-night bakeries into candle-lit date spots for the first time, offering a $30 prix fixe reservation package stocked with warm cookies, three dipping sauces and milk.
At a Glance
- Insomnia Cookies debuts dine-in Valentine’s reservations for Feb. 12-13, 8 p.m.-midnight
- Each $30 booking includes six cookies, chocolate, white-chocolate and caramel dips, plus two milks
- Limited-edition treats-Red Velvet Classic, Chocolate Covered Strawberry and more-hit stores Jan. 27
- Why it matters: Couples can skip crowded restaurants and share warm cookies inside the bakery
The chain, famous for late-night delivery, is now inviting sweethearts to stay in. Reservations opened this week exclusively for Insomnia Rewards members through the company site, covering Thursday, Feb. 12 and Friday, Feb. 13 from 8 p.m. to 12 a.m. local time while seats last.
How the Reservation Works
- Book online with an Insomnia Rewards account
- Choose a participating city-Atlanta, Brooklyn, Chicago, Los Angeles, Miami, Philadelphia, Toronto-area Ottawa and others
- Pay $30 flat for the shareable package
- Arrive during your slot; no substitutions or add-ons
“As the late-night bakery known for delivering warm, delicious cookies, Insomnia is excited to introduce our in-store Valentine’s Day reservations in honor of one of the most indulgent times of the year,” said Seth Berkowitz, founder and CEO. “We look forward to sharing our love for warm cookies with our Insomniacs to continue creating meaningful connections with consumers rooted in insatiable cravings.”
Limited-Edition Menu Timeline
| Date | Launch |
|---|---|
| Jan. 27 | Red Velvet Classic, Red Velvet Cookies ‘N Cream Brookie, Chocolate Covered Strawberry Classic return |
| Feb. 9 | Milk-chocolate, white-chocolate and caramel dipping sauces added to all orders |
| Feb. 13 | Red Velvet Cheesecake Classic and Ghirardelli Chocolate Lava Cake Classic debut in select bakeries |
Backup Plan for Non-Reservations
Missed the booking window? Insomnia drops the Cherub Chunk 12-pack on Friday, Feb. 13. The bundle features Valentine-themed wrapping and a plush Cherub Chunk toy, available while supplies last.
Participating Cities
- Atlanta
- Brooklyn (NYC)
- Chicago
- Los Angeles
- Miami
- Philadelphia
- Toronto-area Ottawa
The company urges fans to secure spots quickly, noting “limited availability” across all locations.
Key Takeaways
- Insomnia’s first dine-in Valentine’s experience runs two nights only
- $30 covers dessert for two plus three dips and milk
- New seasonal cookies and sauces roll out over three weeks
- No reservation needed for the Cherub Chunk gift pack launching Feb. 13
