At a Glance
- Ivonne Enriquez Ramirez died at 20 on Jan. 19, 10 days after an accident.
- The crash involved the mayor of Santa María Huatulco, Julio César Cárdenas Ortega.
- Ramirez had over 122,000 Instagram followers.
- Why it matters: The loss of a rising social media star highlights the risks faced by public figures and the impact of sudden tragedy on communities.
Ivonne Enriquez Ramirez, a popular Mexican content creator known online as “Dulce Enriquez,” died on Jan. 19, 10 days after a severe automobile accident. The incident occurred while she was traveling with the mayor of Santa María Huatulco, Julio César Cárdenas Ortega, and the crash led to her passing two weeks later.
Early Life and Online Presence
Ramirez built a following by sharing lifestyle content from Mexico on Instagram. She amassed a community of over 122,000 followers, who regularly engaged with her posts about fashion, travel, and daily life.
The Accident
- Date: Jan. 9
- Time: Around 8 a.m.
- Location: Santa María Huatulco, a town in Oaxaca.
- Circumstances: The vehicle overturned while traveling from a celebration of the town’s 487th anniversary.
- Involved parties: Ramirez and Mayor Julio César Cárdenas Ortega.
According to Milenio, a Mexican newspaper, the crash happened early in the morning. 20 Minutos, a Spanish newspaper, reported that the vehicle fell into a ravine approximately 164 feet deep.
After the incident, Ortega released a statement to his constituents, noting that he was “stable and out of danger.”
Immediate Response and Medical Care
On Jan. 10, the day after the accident, Ramirez’s sister Michel posted on Facebook that her sister was alive and under medical care. This message dispelled rumors that Ramirez had died in the crash.
Michel urged the community to communicate only through official family channels, thanking those who offered prayers, support, and solidarity.

The Tragic Outcome
Despite medical efforts, Ramirez passed away on Jan. 19. Her sister Michel shared a heartfelt post on Facebook, describing the immense pain and the difficulty of accepting such a loss.
She wrote: “Nothing prepares us for a loss like this.” She also thanked everyone who sent prayers, messages, and words of encouragement.
Public Condolences
In a statement shared to Instagram on Jan. 19, Mayor Ortega expressed his “most sincere condolences” to the content creator’s loved ones and offered his solidarity in this moment of grief.
Family Plans
Per Michel’s latest update on Facebook, the family will hold a mass on Jan. 21 to honor Ramirez’s memory.
Impact on the Community
The death of a young influencer resonates deeply with her followers and the broader community in Santa María Huatulco. The incident has sparked conversations about road safety and the responsibilities of public officials.
Key Takeaways
- Ivonne Enriquez Ramirez was a 20-year-old influencer with a large online following.
- She died on Jan. 19, after a car accident involving the mayor of Santa María Huatulco.
- The crash occurred on Jan. 9 at 8 a.m., and the vehicle fell into a deep ravine.
- Family and public officials have expressed condolences and plan a memorial mass.
The tragedy underscores the fragility of life and the importance of swift medical response in accidents involving public figures.

