At a Glance
- Up to 70% off iconic Vera Bradley travel bags starting at $12.
- The most popular deal: a large weekender travel bag for $59 (originally $195).
- Why it matters: Grab quilted, colorful bags that were a 2016 staple and are back for 2026.
Vera Bradley travel bags are making a comeback in 2026, and Target is offering steep discounts on a range of styles, from totes to duffels. Whether you’re a frequent flyer or a weekend explorer, these deals let you enjoy the brand’s signature quilted designs without breaking the bank.
Target’s Vera Bradley Sale
Target’s latest promotion drops prices on Vera Bradley items across the store and online. Shoppers can find items as low as $12 for a small cosmetic toiletry bag, with some pieces discounted by up to 70%. The sale features a mix of backpacks, tote bags, duffels, and organizers.
Deal Highlights
| Item | Sale Price | Original Price | Discount |
|---|---|---|---|
| Ultralight Large Weekender Travel Bag | $59 | $195 | 70% |
| Cotton Essential Large Backpack | $48 | $159 | 70% |
| Cotton Essential Small Backpack | $35 | $115 | 70% |
| Cotton Travel Tote Bag | $45 | $149 | 70% |
| Microfiber Weekender Travel Bag | $50 | $165 | 70% |
The table above showcases the most attractive offers, all featuring Vera Bradley’s recognizable quilted patterns.

Best for Travel
The tote and duffel are the standout pieces for travelers. The Cotton Travel Tote Bag, priced at $45, offers spacious interior pockets and a durable strap system that withstands airport luggage carts. The Cotton Large Travel Duffel, at $39, boasts an exterior slip pocket and a roomy interior, making it a favorite among commuters and students.
Why the Tote Wins
- Multiple exterior pockets for phones and wallets.
- Sturdy, padded handles that support heavy loads.
- Available in both solid colors and iconic patterns.
Why the Duffel Stands Out
- Large capacity with an adjustable strap.
- Durable construction that resists wear and tear.
- Ideal for both short trips and longer adventures.
Backpack & Organizer Picks
Backpacks and organizers are perfect for everyday use and travel. The Cotton Essential Large Backpack, priced at $48, features an extra-spacious design with a padded laptop sleeve. The Cotton Essential Small Backpack, at $35, offers a compact yet roomy option for those who need to carry essentials.
Organizers such as the Cotton Essential Lay-Flat Travel Organizer, priced at $26, provide wipe-clean interior pockets for toiletries and a mesh compartment for brushes. The Ultralight Laptop Crossbody Bag, at $33, accommodates a 15-inch laptop and includes an exterior zip pocket for chargers.
How to Shop
Target’s Vera Bradley sale is available both in physical stores and on the Target website. Shoppers can use the Target app to scan for the lowest price or to add items to a wish list for later purchase. The sale is expected to run through the end of the month, so early shopping can secure the best deals.
Tips for Maximizing Savings
- Check the Target app for price alerts.
- Compare the in-store price with the online price.
- Look for bundle offers that combine tote and duffel items.
Key Takeaways
- Vera Bradley bags are back in 2026 with discounts up to 70%.
- The most popular deal is a weekender travel bag for $59.
- Target offers a full range of travel, backpack, and organizer options.
- The sale is available online and in stores until the end of the month.
With these bargains, you can refresh your travel wardrobe with Vera Bradley’s classic quilted style while saving a significant amount.

