Josh Peck has teamed up with OGX to launch a new Bond Protein Repair campaign that promises to keep hair looking and feeling its best. The 39-year-old actor and comedian uses humor to explain the line’s benefits while sharing his own hair-care routine. He even invites his wife, Paige O’Brien, to join the effort, turning the ad into a playful partnership.
At a Glance
- OGX’s Bond Protein Repair collection includes a shampoo, conditioner, serum, and heat-protection spray.
- Peck jokes that his hair has a “beautiful sheen” and credits daily conditioning for its health.
- The campaign emphasizes OGX’s affordable price point and easy Amazon availability.
Campaign Overview
The campaign’s tagline, “manlighten,” flips the traditional hair-care narrative by positioning Peck as the guide for women. In the video, he explains how the Bond Protein Repair line can keep hair looking and feeling its best.
He says, “OGX has always sort of been in my life,” and notes that the brand is a staple in both his and his wife’s households. Peck’s humor is intentional; he wants to combine comedy with a product he genuinely believes in.
He adds, “The product we’re highlighting, the Bond Protein Repair – I was like, clearly I’m a gym bro. There’s just gonna be too many protein puns and jokes available here,” showing his self-aware approach.
Product Line Details
OGX’s Bond Protein Repair collection is designed to repair and strengthen hair. The line offers:
- Shampoo to cleanse and prepare hair for treatment.
- Conditioner to soften and detangle.
- Serum for added shine and protection.
- Heat-protection spray to guard against styling damage.
The collection’s packaging emphasizes accessibility; Peck notes, “I like the fact that it’s easy to jump on Amazon and order this.”
The brand’s marketing strategy focuses on the idea that quality does not require a premium price, a point Peck highlights repeatedly.
Josh Peck’s Hair Routine
Peck shares that he is not a daily shampoo user. He states, “I’m not an everyday shampoo guy. I’m like a once-a-week shampoo guy. Is that okay?” He then explains his daily conditioning habit.
“I condition every day. I’m crushing my conditioning. I even add some pomade,” he laughs, revealing a routine that balances minimal washing with maximum conditioning.
His secret to maintaining a “beautiful sheen” is consistent conditioning and the use of the Bond Protein Repair products. He says, “I’ve been properly conditioning my hair, and now I’ll just bring it down to the beard. It needs a good product, like OGX.”
Working with Wife
Peck’s wife, Paige O’Brien, 35, appears in the campaign and serves as a counterbalance to his comedic approach. He jokes, “I’m just threatened by what a natural she is,” when referring to her appearance.
He appreciates the dynamic they bring to the shoot. “I love doing anything with her. I get a kick out of her, and I love that we come from such different worlds and so we both have a totally different way of coming to a creative pursuit together,” he says.
The couple’s chemistry is evident; Peck admits he may sometimes mansplain, but he keeps it light: “I really feel like it comes from a good place,” he says, laughing.
Final Thoughts
The OGX campaign leverages Josh Peck’s relatable persona to promote a hair-care line that is both effective and affordable. His candid discussion of his routine and his partnership with his wife adds authenticity.
For viewers, the message is clear: healthy hair can be achieved with the right products and a bit of humor. The Bond Protein Repair collection is positioned as a practical, accessible solution for anyone looking to improve their hair’s appearance.
