At a Glance
- Tequila Don Julio’s NFL-centric campaign pairs Young Miko with comedian Druski to showcase Latino game-day traditions.
- The mini-series debuted on Instagram on Jan. 22, with subsequent episodes released on Jan. 27, Jan. 29, Feb. 3 and Feb. 8.
- The partnership builds toward Bad Bunny’s halftime performance and highlights Latino culture ahead of Super Bowl weekend.
Why it matters: The campaign spotlights Latino influence in football culture and promotes Don Julio as the NFL’s only Spanish-first-language sponsor.
The new Tequila Don Julio campaign, launched on Jan. 22, brings together Puerto Rican singer Young Miko and comedian Druski in a short series that celebrates how Latino communities prepare for game day. The series, released on Don Julio’s Instagram, aims to merge humor with cultural education while building excitement for the upcoming Super Bowl, where Bad Bunny will headline the halftime show.
Campaign Overview
Tequila Don Julio, the official NFL sponsor that uses Spanish as its primary language, created the Ready P’al Show series to highlight Latino traditions that accompany a football game. The program drops Druski into a bar setting where he learns how to toast, dance to reggaeton and pick up Spanish phrases that he can use during key moments of the game.
In the first episode, Druski admits, “Considering I failed Spanish one and two, I enjoyed the moment where we shared a Don Julio drink and she taught me how to speak Spanish and how to order a drink in Spanish.” The comedian’s candidness helps underline the authenticity of the cultural exchange.
Young Miko, 28, shares, “I loved watching him improvise on the spot and just see him in his element.” She also notes that Druski’s performance felt natural, saying he was “really good” and that he “must have a little Latin in him from how he handled things.”
The series is designed to be both entertaining and educational, offering viewers a glimpse into how Latino fans celebrate a game. By blending music, dance and language, Don Julio showcases the brand’s connection to the community while promoting its product.
Episode Timeline
| Episode | Release Date |
|---|---|
| 1 | Jan. 22 |
| 2 | Jan. 27 |
| 3 | Jan. 29 |
| 4 | Feb. 3 |
| 5 | Feb. 8 |
The five-episode arc provides a steady stream of content that keeps fans engaged as the Super Bowl approaches. Each episode builds on the previous one, deepening Druski’s understanding of Latino culture and reinforcing the brand’s message.
Cultural Highlights
Throughout the series, Druski learns how to properly toast with a tequila shot, dance to reggaeton beats and use Spanish phrases that capture the excitement of a big play. He also practices ordering drinks in Spanish, a skill that reflects everyday interactions in many Latino communities.
The duo’s playful moments extend beyond the bar. In a bonus outtake shared with News Of Los Angeles, Druski and Young Miko play with bunnies-a nod to Bad Bunny’s upcoming halftime performance. Druski suggests names like Eduardo or Oscar for his bunny, while Young Miko proposes Mala. The pair ultimately names one bunny “Don,” referencing Don Julio, and another “Young Mika,” a playful twist on Young Miko’s stage name.
Druski, who normally pre-games a football match with a shot of tequila, explains, “I usually hang around a lot of Latinos. My friend group is mainly condensed of a lot of Latino men, so it makes sense.” He also expresses excitement about Bad Bunny’s halftime show, saying, “I think that’s such a big deal that we’re expanding the culture that far, where we’re able to have these different nationalities be a part of the halftime show.”
Young Miko, who has previously collaborated with Bad Bunny on “FINA,” describes the partnership as a “great opportunity to carry my Latin roots proudly.” Her involvement underscores the campaign’s focus on authentic representation.
Brand Positioning
Don Julio’s role as the NFL’s only Spanish-first-language sponsor gives the brand a unique platform to reach a broad audience. By aligning with popular Latino figures and celebrating cultural traditions, the company strengthens its brand equity and deepens consumer connection.
The campaign’s timing-just before Super Bowl weekend-maximizes visibility. The series not only entertains but also educates viewers about the cultural nuances that make game day special for Latino fans.
Takeaways
- Tequila Don Julio’s Ready P’al Show series uses humor and cultural education to promote its brand ahead of the Super Bowl.
- The partnership between Young Miko and Druski showcases Latino traditions, including toasting, dancing and Spanish phrases.
- The series’ five-episode schedule keeps audiences engaged leading up to the halftime performance by Bad Bunny.
- Don Julio’s unique position as the NFL’s Spanish-first-language sponsor amplifies the campaign’s impact.
The collaboration highlights how brands can authentically engage with Latino communities while celebrating the shared love of football. As the Super Bowl draws near, fans can look forward to more episodes that blend music, humor and cultural pride.
