Bebe Rexha announced a dramatic personal and artistic reset in early 2024, promising a hotter, richer, and more confident version of herself by 2026.
At a Glance
- New identity: “unapologetic, hotter, richer, confident, I don’t give a f—k attitude.”
- Timeline: List posted Jan. 22, 2024; new era slated for 2026.
- Partnership: Signed with independent label Empire after Warner.
- Publicity: Instagram bio updated to “#EXTRADIRTY” and a new site, Are U Dirty?.
- Why it matters: The pop star is redefining her brand, challenging industry norms, and inviting fans into a deeper, more candid narrative.
The Bold Manifesto
On Thursday, Jan. 22, the 36-year-old shared a whiteboard snapshot on Instagram. The photo shows her holding a blue marker while wearing sunglasses and a gray sweatshirt. The board’s left side lists traits she’s crossing out: victim, people pleaser, yelling, assault hit in face at concert, fatter.
The right side, marked with bold letters, lists the qualities she’s embracing:
- Unapologetic
- Hotter
- Richer
- Confident
- I don’t give a f—k attitude
This visual manifesto signals a clear break from her past persona and a commitment to a more empowered self.
Instagram Bio & The Are U Dirty? Site
Following the post, Bebe Rexha updated her Instagram bio to read “#EXTRADIRTY.” The hashtag links to a new website titled Are U Dirty?. The site displays the phrase in glitzy pink letters and offers fans a chance to “talk dirty” to the singer, adding an interactive layer to her brand.
The 2023 Assault Incident
The “assault hit in face at concert” note references a 2023 event where a fan threw a phone at her during a New York City show. The impact split her eyebrow, caused a black eye, and required stitches. The incident became a pivotal moment in her decision to rebrand.
Music Milestones
- 2023: Released third album Bebe, featuring “Heart Wants What It Wants,” “Call on Me,” and “Satellite.”
- 2024: Dropped the single “I’m the Drama” at Coachella, a performance that drew significant attention.
- Dec. 2024: Went viral after encouraging fans to help locate a “baby daddy,” showcasing her willingness to share personal stories publicly.
Social Media Hunt for a Partner
In an X tweet, Bebe Rexha outlined her ideal partner: a 6-7-foot tall individual with a good personality, good morals, and a smart, driven mindset. She stated she wants someone taller than her, at least 5’8, and financially successful-either richer or equal to her.
Empire Partnership
Earlier this month, the singer revealed a new partnership with the independent music company Empire. She praised the label’s belief in her vision, noting that the collaboration is “not just a business move.”
> “Going independent and partnering with Empire isn’t just a business move for me. They believe in my vision and trust my instincts, which has refueled my creativity. This new era is about embracing every part of myself, even when I’m a mess,” she said.
New Era Statement
In a statement shared with Variety, Bebe Rexha emphasized that while she is best known as a pop artist, she considers herself primarily a singer and songwriter. She highlighted that the new era is about authenticity and inviting fans into a deeper experience beyond music.
> “This version of me is unapologetically comfortable in my own lane. I’m excited to invite people deeper into my world, beyond the music. I do this for mom, fans and little Bebe.”
Timeline of Key Events
| Date | Event |
|---|---|
| Jan. 22, 2024 | Instagram whiteboard post announcing new persona |
| 2023 | Assault incident at NYC concert; release of album Bebe |
| 2024 | Coachella single “I’m the Drama”; viral baby-daddy search |
| Dec. 2024 | Announcement of Empire partnership |
| 2025 | Met Gala appearance; BMI Pop Awards appearance |
| 2026 | Planned full rollout of new era |
Key Takeaways
- Rebranding: The artist is shedding old labels and adopting a bold, unapologetic identity.
- Strategic move: Transition to Empire aligns with her creative vision and independence.
- Fan engagement: New website and bio encourage direct interaction, reflecting a shift toward more personal storytelling.
- Future outlook: The 2026 rollout promises a complete transformation in both image and music.
Closing
Bebe Rexha‘s announcement signals a new chapter that blends personal authenticity with strategic industry moves. Her bold declaration and new partnership suggest a future where she controls her narrative and invites fans into an unfiltered experience.
