Man kneeling tending seeds with warm sun on face and bright poppies blooming over charred terrain

Altadena Rebuilds with Poppy Planting Initiative

Altadena is slowly regaining its color after the brush fires that scorched the town last January. A man who survived the Eaton Fire is leading a community effort to plant California poppies across the burned landscape. The initiative, called the Great Altadena Poppy Project, aims to bring hope and renewal to the neighborhood.

At a Glance

  • Great Altadena Poppy Project plants poppies across Altadena.
  • Over quarter of a billion seeds are being spread.
  • More than 700 homeowners have joined the effort.

Why it matters: The project turns a devastating fire into a symbol of resilience and community healing.

The Fire That Shattered Altadena

The Eaton Fire, part of the larger brush fire season, swept through Altadena in January, leaving homes and streets charred.

Local residents, including René Amy, lost property and community landmarks during the blaze.

The fire disrupted the natural landscape, erasing the poppy fields that once defined the area.

Key impacts:

  • Loss of homes
  • Destruction of natural habitat
  • Community displacement

Rebuilding with Poppies

René Amy, a survivor of the fire, decided to restore Altadena’s historic beauty by sowing California poppies.

He estimates that quarter of a billion poppy seeds will be spread across the town’s burned properties.

To date, more than 700 homeowners have granted permission for seed placement on their land.

Amy describes the effort as a ‘multi-prong’ initiative that touches every layer of the community.

The project reflects Altadena’s history, where the native poppy once covered the hillsides.

Project goals:

  • Restore natural flora
  • Provide community healing
  • Create a living memorial

The Team Behind the Project

Amy leads the project solo, but volunteers have joined to amplify its reach.

Kellie Evans and her son, Duncan Atticott, are among the volunteers who have dedicated their time.

On Thursday, the duo visited three dozen properties to distribute seeds, including their own home and Evans’ mother’s property.

Evans shared that the activity feels like ‘therapy for free’ and that she anticipates crying.

Atticott added that the project will allow residents to see poppy blooms without traveling far.

Volunteer Impact

Volunteers like Evans and Atticott bring emotional support to the physical rebuilding process.

Their participation demonstrates how community members can transform personal loss into collective action.

The volunteer effort also helps spread awareness about the importance of native plants in fire recovery.

By engaging local families, the project fosters a sense of ownership and hope.

The emotional resonance of planting poppies echoes the town’s desire to recover.

Funding and Community Support

Amy has invested $20,000 of his own money to launch the initiative.

He said the funds cover seed purchase, distribution tools, and volunteer coordination.

Community members have also donated supplies and time, further reducing the financial burden.

Amy expressed pride in the support he has received from Altadena residents.

He emphasized that the project reflects the town’s spirit of generosity and resilience.

Looking Ahead

The project aims to see poppies bloom across Altadena by the next planting season.

Amy hopes the flowers will serve as a living reminder of the community’s recovery.

Residents anticipate a visual transformation that will inspire both locals and visitors.

The initiative may also encourage future conservation efforts in fire-prone areas.

Altadena’s experience underscores the power of community-driven restoration.

René Amy scattering seeds with California poppies and fire-scorched Altadena hills signaling renewal

Community Response

Local residents have responded positively to the project, viewing it as a hopeful symbol.

Many have expressed gratitude for the opportunity to participate in the town’s healing.

The community’s enthusiasm has helped sustain volunteer momentum and secure additional resources.

Amy believes that the collective effort strengthens neighborhood bonds.

He sees the project as a testament to Altadena’s enduring spirit.

Item Amount
Poppy seeds quarter of a billion
Homeowners 700
Funding $20,000

Author

  • My name is Marcus L. Bennett, and I cover crime, law enforcement, and public safety in Los Angeles.

    Marcus L. Bennett is a Senior Correspondent for News of Los Angeles, covering housing, real estate, and urban development across LA County. A former city housing inspector, he’s known for investigative reporting that exposes how development policies and market forces impact everyday families.

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