At a Glance
- Strategy’s Bitcoin holdings now exceed 712,647 BTC.
- Added 2,932 BTC in a recent purchase for $264.1 million.
- Total investment in Bitcoin stands at $54.19 billion.
- Current market value of holdings is about $62.3 billion.
- Company’s stock rose 3.8% since the start of 2026.
Strategy, the largest corporate holder of Bitcoin, has further expanded its portfolio by buying an additional 2,932 BTC in late January. The transaction brings the total number of coins on the company’s balance sheet to more than 712,000 BTC, a figure that places Strategy at the forefront of institutional Bitcoin ownership. The holdings are valued at roughly $62 billion using the prevailing market price, reflecting the company’s significant exposure to the cryptocurrency. After a brief decline in the stock price last week, the company’s shares have recovered some of the lost ground, posting a modest gain of 3.8% for the year.
Background
Strategy is the largest corporate holder of Bitcoin, a status that highlights its long-term commitment to the digital asset. The company has repeatedly announced new acquisitions, showing that it remains active in the market even during periods of correction. The latest purchase of 2,932 BTC was completed last week when the asset traded above $90,000, underscoring a strategy that prioritizes accumulation over short-term price swings.
Holdings Overview
Strategy‘s Bitcoin holdings grew to 712,647 BTC after the latest acquisition. The company purchased 2,932 BTC for $264.1 million at an average price of $90,061 per coin, completing the deal when the asset traded above $90,000. Earlier in the month, Strategy added 22,305 BTC for over $2.1 billion, a move that was announced last week. The cumulative investment in Bitcoin totals $54.19 billion.
Holdings Snapshot
| Date | BTC Added | Cumulative BTC | Cumulative Cost | Current Value (BTC × $76,037) |
|---|---|---|---|---|
| Jan 26 2026 | 2,932 | 712,647 | $54.19 billion | $62.3 billion |
| Jan 18 2026 | 22,305 | 709,715 | $2.1 billion | – |
The table shows the latest purchase and the earlier addition. The current value column uses the market price of $76,037 per BTC as of 1/25/2026.
Market Context
Despite a broader market correction and rising geopolitical uncertainty, Strategy continues to acquire Bitcoin on a frequent basis. The company’s purchases are timed when the price is above $90,000, as seen in the recent transaction. While the cryptocurrency’s price has fallen below $88,000, the holdings remain a significant asset on Strategy’s balance sheet.
Strategic Implications
Strategy’s ongoing Bitcoin purchases demonstrate a deliberate approach to building a long-term digital-asset portfolio. By acquiring BTC even amid market volatility, the company signals confidence in the cryptocurrency’s future value. The recent purchase of 2,932 BTC at $90,061 per coin, above the current price of $76,037, reflects a willingness to pay a premium for long-term exposure.
Stock Performance
Strategy’s stock price mirrored the overall market’s volatility last week, falling on Tuesday and Friday. However, it has since regained some of the lost ground. As of the start of 2026, the stock is slightly in the green, showing a 3.8% increase for the year. The modest rise indicates that investors are still monitoring the company’s Bitcoin strategy closely.
Tweet from Michael Saylor
On January 26, 2026, Michael Saylor posted a tweet that summarized the company’s holdings:
“Strategy has acquired 2,932 BTC for ~$264.1 million at ~$90,061 per bitcoin. As of 1/25/2026, we hodl 712,647 $BTC acquired for ~$54.19 billion at ~$76,037 per bitcoin. $MSTR $STRC” – Michael Saylor
The tweet confirms the figures reported in the company’s recent disclosure and provides a direct source for the numbers.
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About the author
Sophia A. Reynolds got into crypto in 2016 by trading and investing. They began writing about blockchain technology in 2017 and now serve as News Of Los Angeles‘s Assistant Editor-in-Chief. They have managed numerous crypto-related projects and are passionate about all things blockchain.
Key Takeaways
- Strategy’s Bitcoin holdings have surpassed 712,647 BTC, a record for the company.
- The latest purchase of 2,932 BTC cost $264.1 million, bringing total investment to $54.19 billion.
- Current market value of the holdings is about $62.3 billion, based on $76,037 per BTC.
- The company’s stock has recovered modestly, rising 3.8% since the beginning of 2026.
- Strategy continues to acquire Bitcoin even amid market volatility and geopolitical uncertainty.
