At a Glance
- Oreo introduces a playful ad starring real cows that resemble the cookie’s black-and-white design.
- The spot, released on January 23, follows a Mexican farmer who claims his cows are genuine Oreos.
- The campaign includes limited-edition milk bottles and a co-branded product launch across Mexico.
Oreo’s latest marketing push turns a whimsical idea into a full-blown brand experience. The five-minute commercial, released on January 23, spotlights a Mexican farmer and his Belted Galloway cattle, which naturally bear the cookie’s iconic pattern. The brand is using the humor and cultural nods to rekindle the classic Oreo-and-milk ritual in Mexico.
Campaign Overview
The commercial, titled The man who believed, follows Guadalupe López, a farmer from Valle de Bravo. López insists his cows are real Oreos, a claim that sparks ridicule from local townspeople who call him “crazy” and accuse him of painting the animals. In response, López bathes and brushes one cow to prove its authenticity.
The farmer’s backstory is a playful tale: he left a pack of Oreo cookies in the barn, only to find them gone upon return. He blames a mischievous cow named Cleta, while his wife María admits she ate the cookies.
The “Oreo” Cows
Belted Galloway cattle are known for their black coats and a distinctive white band around the middle-exactly mirroring an Oreo cookie. The commercial uses this natural resemblance to create a visual joke that anchors the spot’s humor.
- Unpainted animals: No cows were harmed or painted during production.
- Natural markings: The cows’ fur patterns are entirely natural.
- Visual symmetry: The black-and-white contrast is a direct echo of the cookie’s design.
Cultural Connection
Mexico has a long-standing tradition called chopeo, where breads and pastries are dunked in milk or coffee. Oreo’s research shows that only 25% of Mexicans currently dunk the cookies, indicating a gap between global brand expectations and local habits.
The campaign seeks to bridge that gap by encouraging a return to the classic dunking ritual. By pairing the familiar image of cows with the beloved Oreo cookie, the brand taps into both humor and cultural resonance.
Creative Production
The spot was directed by Agustín Carbonere through Landia and produced by VML Mexico City. It continues Oreo’s “hidden in plain sight” platform, which places everyday visuals-here, uniquely colored cows-to mirror the cookie’s design.
Manuel Bordé, global chief creative officer of commerce at VML, said the campaign demonstrates the universality of Oreo’s strategy. Christian Calabrese, vice president of marketing at Mondelez International Mexico, added that the initiative aims to “reclaim the spotlight of its most emblematic ritual.”
Product Rollout
Supporting the commercial is a broader rollout that includes:
- Limited-edition milk bottles: Inspired by the film, these bottles will be sent to influencers and sold at select stores nationwide.
- Co-branded product launch: A partnership with a leading Mexican milk brand will bring the Oreo-in-milk experience to market.
The rollout is scheduled to begin early 2026 across Mexico, aligning with the campaign’s message of a milk-dunking comeback.
Key Quotes
- “They’re my Oreos, but in cow form,” López says, expressing pride in his unique herd.
- “I’m happy with my cows. I know they’re unique, so let them talk,” López adds, dismissing skeptics.
- Bordé notes the campaign is a testament to Oreo’s global strategy, while Calabrese highlights the goal of reviving the iconic dunking ritual.
Takeaway
Oreo’s campaign cleverly blends humor, cultural tradition, and brand heritage. By featuring real cows that naturally resemble its cookie, the brand not only entertains but also nudges Mexican consumers toward a classic dunking habit. The rollout of limited-edition milk bottles and a co-branded product further solidifies the campaign’s reach, promising a fresh way to enjoy Oreos in Mexico.
