At a Glance
- Emma Stone teams with director Yorgos Lanthimos for a dramatic Super Bowl commercial.
- The 15-second teaser, titled Unavailable, hints at a tense narrative set on a mysterious island.
- The full 30-second spot and a 90-second long-form version will air on Feb 8, between the first and second quarters.
- Why it matters: It marks Squarespace’s 12th Super Bowl appearance and showcases a high-profile partnership that blends film and advertising.
Emma Stone and director Yorgos Lanthimos are reuniting for Squarespace’s first-ever Super Bowl commercial. The teaser, released on Jan 27, showcases Stone breathing heavily, tears forming, before a suspenseful shot of a building perched on a small island. The 30-second game-day spot and a 90-second long-form version, filmed in London, will air on Feb 8.
Teaser Overview
The 15-second teaser is a stark black-and-white sequence. Stone’s performance is raw, with heavy breathing and tears that add an emotional layer. The camera pans to a looming structure on an island, creating an eerie mood. Composer Jerskin Fendrix’s avant-garde score underscores the tension.
Stone and Lanthimos Collaboration
Emma Stone (37) and Yorgos Lanthimos (52) have a history of creative partnership:
- The Favourite
- Poor Things
- Kinds of Kindness
Their collaboration on Bugonia earned Stone a Best Actress nomination, making her the youngest woman with seven Oscar nominations. In a statement dated Jan 22, Stone thanked the Academy and praised Lanthimos:
> “Thank you to the Academy for these nominations and to everyone who poured their hearts into Bugonia, none of this exists without our director, Yorgos. I am forever grateful for our creative partnership and friendship.”
She added:
> “I share this recognition with the beyond brilliant Jesse Plemons and our remarkable cast, crew and producers. To be in the company of all of these incredible nominees is a true honor, and I’m deeply thankful.”
Advertising Details
Squarespace’s 12th Super Bowl appearance highlights its ongoing commitment to high-impact advertising. The ad’s structure is:
- 15-second teaser released Jan 27
- 30-second spot airing Feb 8 between quarters
- 90-second long-form version released on game day
The production was shot in London, with a focus on atmospheric visuals and emotional storytelling. The ad’s narrative centers on a mysterious building atop an island, hinting at a larger story that ties into the Squarespace brand’s emphasis on creativity and connection.
Stone’s Oscar Milestone
Stone’s nomination for Bugonia placed her seventh on the list of Oscar nominations, a record previously held by Meryl Streep for Ironweed in 1988. Stone’s role as a high-powered pharmaceutical CEO who is kidnapped by conspiracy-obsessed men required a dramatic transformation. She shaved her head for the part, a change she kept secret to surprise audiences. In a 2023 interview, Stone reflected on the experience:
> “It was actually one of the greatest experiences of my life, very freeing, and it’s just hair. I thought it would be longer by now, but it’s just hair!”
Behind the Scenes
The ad’s music, crafted by Jerskin Fendrix, was designed to build intensity and deliver a chill to viewers. Lanthimos’s team collaborated closely to ensure the teaser’s suspenseful tone matched the narrative’s emotional arc. The production’s London location added a distinct aesthetic, blending urban architecture with isolated island imagery.
Key Takeaways
- Emma Stone and Yorgos Lanthimos reunite for a high-profile Squarespace commercial.
- The 15-second teaser released Jan 27 sets a tense tone, leading to a 30-second spot on Feb 8.
- Stone’s Oscar milestone and shaved-head transformation highlight her dedication to craft.
- Squarespace’s 12th Super Bowl appearance underscores the company’s marketing strategy.
Timeline
| Date | Event |
|---|---|
| Jan 27 | Teaser release titled Unavailable |
| Jan 22 | Stone’s Oscar nomination statement |
| Feb 8 | 30-second spot airs during Super Bowl |
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About Squarespace
Squarespace, a leading website building platform, has leveraged Super Bowl advertising to reach millions of viewers. This year’s campaign continues the brand’s tradition of partnering with high-profile creatives to deliver compelling narratives.
About Emma Stone
Emma Stone, a versatile actress known for roles in La La Land, The Favourite, and Bugonia, continues to push creative boundaries. Her partnership with Lanthimos has produced critically acclaimed work and high-profile marketing collaborations.
About Yorgos Lanthimos
Yorgos Lanthimos, a director celebrated for his unique storytelling, has worked with Stone on multiple projects. His involvement in the Squarespace ad brings a distinct cinematic sensibility to the brand’s messaging.
Final Thoughts
The Unavailable teaser showcases a blend of cinematic tension and brand storytelling. With Emma Stone’s emotional performance and Yorgos Lanthimos’s direction, Squarespace delivers a memorable Super Bowl moment that aligns with its creative identity.
