At a Glance
- Dunkin’ is giving away 1 million free coffees to Rewards members.
- Promo code PRODUNKTIVITY was used in the Dunkin’ app.
- Additional giveaways include a donut on Jan 2 and a sweepstakes on Dec 31.
- Why it matters: Fans can enjoy free coffee and other treats before the year ends.
On Dec. 29, Dunkin’ announced a massive free-coffee campaign aimed at its Rewards members, offering a million complimentary drinks and promising more surprises as the year wraps up.
Free-Coffee Campaign
The chain’s press release explained that the giveaway was a way to help customers power through the final stretch of the year. The company called it “produnktivity.”
Dunkin’ said:
> “It’s our way of helping you power through the final stretch of the year. Honestly, if there was ever a week you deserve a pick-me-up, it’s this one,”
Rewards members could redeem a free hot or iced coffee of any size by entering the promo code PRODUNKTIVITY in the Dunkin’ app.
By noon ET on Dec. 29, the code had already reached its limit, but Dunkin’ assured customers that more giveaways would follow throughout the last week of the year.
Upcoming Giveaways
In addition to the coffee sweep, Dunkin’ scheduled several other promotions to keep the momentum going.
- Merchandise sweepstakes on Wednesday, Dec. 31
- Free donut with a beverage purchase on Friday, Jan. 2 at participating Dunkin’ stores
The chain encouraged fans to follow its Instagram for surprise drops that would help them stay “produnktive” this week.
Dunkin’ added:
> “Keep an eye on our Instagram for more surprise drops to help you stay produnktive this week,”
Background & Previous Promotions
The free-coffee initiative follows Dunkin’s April Fools’ Day promotion, where the brand also gave away one million free coffees and ran additional contests afterward.
| Giveaway | Date |
|---|---|
| Free coffees (promo code) | Dec. 29 |
| Merchandise sweepstakes | Dec. 31 |
| Free donut with beverage | Jan. 2 |
These events illustrate Dunkin’s strategy to reward loyal customers during high-traffic periods.
Key Takeaways
- Dunkin’ distributed 1 million free coffees to Rewards members via the PRODUNKTIVITY code.
- More giveaways were announced, including a sweepstakes on Dec. 31 and a donut giveaway on Jan. 2.
- The promotions build on a similar April Fools’ Day campaign that also offered free coffees.
With the year’s final week in full swing, Dunkin’s generous giveaways give coffee lovers a tasty reason to celebrate.
