At a Glance
- Madison Beer first became a fan of Justin Bieber at age 12.
- A cardboard cutout of Bieber and a 2012 video launch propelled her career.
- Her new album Locket was released on Jan 16 2024.
Madison Beer revealed that she has been a fan of Justin Bieber since she was 12, even keeping a cardboard cutout of him, and that a 2012 video launch propelled her career, just before releasing her album Locket on Jan 16 2024.
Madison Beer’s Long-Standing Bieber Obsession
Beer first became enamored with Bieber at the age of 12. She was 26 when she spoke about her early devotion. She kept a cardboard cutout of him in her room, and one of her earliest Instagram posts featured the cardboard figure.
During the interview, Beer admitted, ‘Transparently, Justin Bieber.’ She emphasized that the idol had captured her imagination from a very young age.
She added, ‘He was definitely my obsession,’ underscoring how central Bieber was to her teenage life.
In 2012, Bieber shared a video of Beer performing Etta James’ “At Last” online. The clip immediately catapulted her into the spotlight. Beer described the moment as life-changing.
She recalled feeling ‘freaking out’ when the video went viral.
After the video, she met Bieber in person and subsequently signed with him. The experience was described as a whirlwind. Beer noted that it was a brief but intense period in her early career.
Years later, Beer reflected on how the cardboard cutout remained a symbol of her admiration. She described it as a nostalgic reminder of her early fandom.
Her latest studio album, Locket, dropped on Jan 16 2024. The record draws inspiration from her younger self. Beer said the project feels like a personal diary.
Penn Badgley asked, ‘Who might have been, at 12 years old, in a locket for you?’ Beer answered, ‘Transparently, Justin Bieber.’ She laughed at the playful question.
Beer explained that Locket is a reflection of her childhood aspirations. She wanted the album to capture the emotions of that age.
In an April 2023 cover story for Cosmopolitan, Beer shared her bond with Bieber and his wife Hailey. She said, ‘I love [Justin] and Hailey [Bieber] very much.’ The interview highlighted their long friendship.
Beer noted that she has known Hailey since she was 10 and Justin since she was 12. She described their relationship as enduring and special.
During the interview, Beer also addressed the nickname ‘the female Justin Bieber.’ She said the comparison stemmed from Scooter Braun signing both artists.
She explained that Scooter Braun signed her after signing Justin. The two had posted covers of each other’s songs, creating a synchronized dynamic. Beer noted that the nickname arose from this connection.
Beer reflected that Justin was a teenager when she signed with him. She noted that he had not yet experienced his adult life.
Beer concluded that having a cardboard cutout in her room and imagining Bieber in her locket was “nuts.” She emphasized how surreal that image felt.
Key Takeaways
- Madison Beer has admired Justin Bieber since she was 12.
- A 2012 viral video launched her career, leading to a whirlwind signing with Bieber.
- Her album Locket, released on Jan 16 2024, reflects her younger self and longtime friendship with the Bieber family.

Timeline of Key Events
| Date | Event |
|---|---|
| 2012 | Bieber shares Beer’s cover of “At Last” online |
| Jan 22 2024 | Beer discusses her Bieber obsession on Podcrushed |
| Jan 16 2024 | Locket album drops |
Madison Beer’s candid reflection on her early fandom and the pivotal moments that shaped her career offers fans a deeper look into the journey that began with a cardboard cutout and culminated in a personal studio album. The story underscores the impact of early admiration and the power of a viral moment in launching a music career.

