At a Glance
- Giada De Laurentiis will cover the 2026 Winter Olympics in Milan as a correspondent for NBC’s Today.
- She partners with Peroni on a limited-edition “Nastro Azzurro” bottle that features a $5,000 gold cap and a hand-stitched blue ribbon.
- Fans can win or buy the bottle at PeroniUSA.com/NastroAzzurro while Giada explores Milanese cuisine and the Dolomites.
Giada De Laurentiis is headed to Milan to report on the 2026 Winter Olympics for NBC’s Today show. In the process, she is also front-lining a new Peroni campaign that celebrates “blue-ribbon moments” during the Games. The collaboration brings a unique blend of culinary adventure, sports coverage, and a limited-edition beer bottle that is already generating buzz.
Peroni Collaboration
Peroni has partnered with Giada in a two-year collaboration that culminated in the “Nastro Azzurro” gold bottle. The bottle’s design includes a $5,000 gold cap and a hand-stitched blue ribbon that echoes the Olympic theme. The campaign invites fans to celebrate their own “blue-ribbon moments” while watching the Games.
> “I think we all have them and we need to learn to really slow down and celebrate those moments, because at the end of the day, those are the memories that we create, and I think Italians do a really great job at doing that,” DeLaurentiis says.
| Feature | Detail |
|---|---|
| Bottle | Nastro Azzurro limited-edition |
| Gold cap | $5,000 |
| Ribbon | Hand-stitched blue |
| Availability | PeroniUSA.com/NastroAzzurro |
Olympic Correspondent Role
As a Today correspondent, Giada will travel to Milan to cover the opening ceremonies, athlete interviews, and behind-the-scenes moments. She will bring her signature enthusiasm to the Olympic narrative, offering viewers a culinary perspective on the host city’s culture.
Culinary Adventures in Milan
Giada’s culinary agenda is packed:
- Fresh pasta workshop with Today anchors.
- Osso buco tasting session.
- Risotto alla Milanese demonstration.
- Veal Milanese tasting.
> “I’m going to take people on a Milanese food tour through making fresh pasta and eating the best osso buco and the risotto alla Milanese and veal Milanese and all of the specialties that are from that region,” she says.
She adds, “I’m going to teach the anchors how to make fresh pasta. It’s going to be a whole really fun adventure.”
Skiing and the Dolomites
Giada is also excited about the Dolomites, a mountain range in northeastern Italy that is a favorite skiing destination. She recalls:
> “I love to downhill ski. I grew up skiing and I grew up going to Cortina and going to the Alps to ski and the Dolomites with my family, and it’s a big tradition.”
The trip will include a stop in Paris to visit her nephew, who attends cooking school there. Giada hopes to incorporate a special moment for the Super Bowl, possibly featuring a gold bottle in their room.
Fan Engagement
Fans can enter a contest to win a limited-edition Peroni Gold bottle during special drops. A select number of bottles will also be available for purchase.
| Entry Method | Availability |
|---|---|
| Online contest | PeroniUSA.com/NastroAzzurro |
| Purchase | Limited stock |
The campaign’s goal is to blend sports excitement with culinary celebration, creating a memorable experience for both viewers and beer enthusiasts.
Key Takeaways
- Giada De Laurentiis is covering the 2026 Winter Olympics in Milan.
- She partners with Peroni on a gold-caped “Nastro Azzurro” bottle that encourages fans to celebrate “blue-ribbon moments.”
- Her itinerary includes culinary tours of Milan, a teaching session for Today anchors, and a skiing adventure in the Dolomites.
- Fans can win or purchase the limited-edition bottle through Peroni’s website.
The collaboration showcases how a celebrated chef can bring a unique flavor to Olympic coverage, turning sports moments into culinary celebrations.
