At a Glance
- The 2026 Rose Parade will run on Jan. 1, 2026.
- It will feature the 137th edition of floats, equestrian teams and marching bands.
- Magic Johnson will serve as the Grand Marshal.
- Why it matters: Readers can plan to watch the iconic New Year’s Day celebration and know when and where to tune in.
The 2026 Rose Parade, a hallmark of Pasadena’s New Year tradition, is set to light up the city on January 1st. With its 137th edition featuring dazzling rose-covered floats, equestrian teams, and marching bands, the event also doubles as the kickoff for the Rose Bowl game between Indiana and Alabama.
Parade Details
The parade will begin at 8 a.m. PT (10 a.m. CT, 11 a.m. ET) in Pasadena, California. It will run alongside the Rose Bowl game, where the top-seeded Indiana Hoosiers will face the No. 8-seeded Alabama Crimson Tide.
- Date: Jan. 1, 2026
- Location: Pasadena, California
- Start Time: 8 a.m. PT / 10 a.m. CT / 11 a.m. ET
- Edition: 137th
- Highlights: Floats, equestrian teams, marching bands
Broadcast & Streaming
NBC will air the parade in English for the 99th year, while Telemundo will provide a Spanish broadcast. Viewers can also stream the parade on several platforms.
- Christmas Plus
- Dooya
- FanDuel Sports Network
- Fubo
- GFam+
- Great American Pure Flix
- Pluto TV
- Samsung TV Plus
Grand Marshal
The parade’s Grand Marshal is basketball legend Earvin “Magic” Johnson, a Los Angeles Lakers icon.
Rose Bowl Game
The Indiana-Alabama Rose Bowl contest will be shown on ESPN, with a WatchESPN stream available.
Key Takeaways
- Parade takes place on Jan. 1, 2026 at 8 a.m. PT.
- Magic Johnson leads the parade as Grand Marshal.
- NBC, Telemundo, and multiple streaming services provide coverage.
The 2026 Rose Parade promises a festive New Year’s Day for Pasadena and fans nationwide, featuring iconic floats, a star Grand Marshal, and extensive broadcast reach.
