> At a Glance
> – Sony-Honda’s Afeela 1 sedan will let passengers stream PlayStation games on in-car screens
> – US production starts this year at Honda’s Ohio plant, with California deliveries late 2026
> – Afeela Prototype 2026 SUV concept bows at CES but won’t reach buyers until 2028
> – Why it matters: Prices from $89,900 to $102,900 hinge on Sony’s entertainment tech, not raw EV specs
Sony Honda Mobility used its first standalone CES presser to remind watchers that the upcoming Afeela 1 is less about 0-60 times and more about turning the cabin into a rolling entertainment hub.
PlayStation Comes Along for the Ride
Remote Play will pipe PS4 and PS5 titles to the car’s dash displays; occupants need only a data link and a paired DualSense controller.
- PlayStation integration joins Astro Bot and Gran Turismo themes available through the new Co-Creator program
- Drivers can swap ambient lighting, motor sounds, and cluster colors via a smartphone app
- Grammy-nominated producer Tomoko Ida previewed a custom drive score blending electronic beats with Japanese strings
Made in America, Sold in Stages
Dry-run builds of the Afeela 1 are underway in Honda’s Ohio factory. Sales will start in California before expanding to Japan in H1 2027 and Arizona studios in 2027.
| Trim | Price | Markets (launch) |
|---|---|---|
| Origin | $89,900 | California late 2026 |
| Signature | $102,900 | Japan H1 2027 |
CEO Yasuhide Mizuno says the four current California studio hubs will soon be joined by two more this spring, with an Advanced Access test-drive program for early reservation holders kicking off later this year.
SUV Waiting in the Wings
The event closed with the Afeela Prototype 2026, a compact SUV that carries the sedan’s tech into taller proportions. Despite the name, the production version isn’t expected until 2028 at the earliest.
Key Takeaways
- Afeela 1 leans on Sony’s media ecosystem rather than segment-leading range or acceleration
- Factory builds have started in Ohio; first customer cars land in California late 2026
- Personalization marketplace will launch with gaming-inspired themes and artist-designed soundscapes
- Second model, an SUV, is already teased but remains two-plus years away
With orders open now, Sony Honda Mobility is betting that streaming games and bespoke audio will justify the six-figure price before the SUV finally joins the line in 2028.
