The newest Apple Watch models arrived in September 2025, bringing the Apple Watch Series 11, Apple Watch Ultra 3 and Apple Watch SE 3 to shelves. Retailers are already cutting prices through trade-ins and limited-time offers.
At a Glance
- Shoppers can save up to $335 by trading in an old smartwatch
- T-Mobile offers the Apple Watch SE 3 for $99 with a new line
- Best Buy knocks $200 off the Apple Watch Ultra 2
- Why it matters: Early buyers can lock in steep discounts before inventory tightens
Apple’s flagship wearables rarely stay in stock during launch windows, so the current crop of deals may not last. News Of Losangeles‘s shopping team tracked every price drop, trade-in bonus and carrier rebate to find the lowest totals on every current generation.
Apple Watch Series 11: Up to $335 Off
Apple’s latest flagship is available for order now. Retailers are not advertising blanket price cuts, but trade-in credits can erase a large chunk of the cost.
- Best Buy accepts old watches-including non-Apple models-and trims up to $250 from the total. An Apple Watch Ultra 2 yields the highest credit. Four free months of Apple Fitness Plus are bundled.
- Walmart lists the space-gray small/medium band at $20 below list. Buyers can also pick four free months of Apple Music, Apple Fitness Plus, Apple TV, Apple Arcade or Apple News Plus. Monthly installment plans are available.
- Apple direct offers up to $335 for an eligible trade plus 3% cash back when you pay with an Apple Card.
Some colors and sizes are already sold out, so stock checks are essential before ordering.
Apple Watch Ultra 3: $799 Becomes More Affordable
The rugged Ultra 3 keeps the same $799 starting price as its predecessor. Retailers are leaning on trade-ins rather than instant discounts.
- Best Buy gives up to $250 off with a qualifying device swap. My Best Buy Plus and Total members add an extra 10% to the trade value.
- Target lists every color at full price, yet Target Circle Card holders automatically save 5% at checkout.
- Apple direct matches the Series 11 trade-in ceiling of $335 and the 3% Apple Card rebate.
Inventory is moving quickly, especially on the trail and alpine bands.
Apple Watch SE 3: The Budget King Drops to $99
The third-generation SE is Apple’s cheapest new watch, and carriers are using it to drive data plan sign-ups.
- T-Mobile sells the watch for $99-a $150 reduction-when you add a watch line. Credits are spread over 24 months. A buy-one-gift-one promo can slash up to $300 on the second unit.
- Walmart trims $10 off the sticker price and tacks on three free months of Apple Music, Apple Fitness Plus, Apple TV, Apple Arcade or Apple News Plus.
- Amazon lists both colorways at $240, down $9.
- Best Buy offers up to $250 trade credit, though values vary: $180 for a Series 10, $70 for a SE 2.
- Apple direct will credit up to $335, potentially making the watch free depending on your trade.
Apple Watch Series 10: $100 Off at Select Stores
The previous flagship remains popular while supplies last.
- AT&T knocks $100 off when you purchase an iPhone 17 series phone on an installment plan and add the watch with an eligible data plan. Credits stretch across 36 months.
- 46 mm models are $80 off, landing at $279.
- 42 mm models are $100 off, but remaining inventory is low.
Apple Watch Ultra 2: $200 Instant Discount
The 2024 rugged model is easier to find at a discount now that the Ultra 3 has launched.
- Best Buy lists the watch at $599, a straight $200 cut. Trade-ins can drop the price another $250. New buyers also receive four free months of Apple Fitness Plus and three free months of Apple Music.
- AT&T mirrors the $100 rebate tied to an iPhone 17 purchase and 36-month bill credits.
Apple Watch SE 2: $52 Off at Best Buy
The second-gen SE is technically discontinued, but several outlets still have boxes in stock.
- Best Buy lists the watch at $197, down $52, and accepts trade-ins for extra savings. Garmin and Fitbit devices qualify, though newer Apple Watches return the highest values.
- AT&T offers the same $100 rebate when paired with an iPhone 17.
- Stock is spotty; most colors are already gone.
Apple Watch Series 9: Limited Supply, 5% Off With Target Card
Retail channel inventory is almost exhausted. Target is one of the few stores still showing units.
- Target lists the Series 9 at $400, but Target Circle Card holders save 5%.
- Amazon and Walmart only list refurbished stock; prices fluctuate daily.
Key Takeaways
- Trade-in credits are the fastest way to save; Apple and Best Buy both reach $335.
- Carrier deals favor new lines and long bill-credit terms-read the fine print.
- Inventory is evaporating on older models; the Series 9 and SE 2 may disappear entirely within weeks.
- If you want the new SE 3 for the lowest cash outlay, T-Mobile’s $99 offer is unmatched.
Prices were verified at press time and will be updated as retailers adjust stock levels and promotions.
