At a Glance
- Bad Bunny debuted the trailer for his Apple Music Super Bowl LX Halftime Show on Jan. 16
- The performance will take place at Levi’s Stadium in Santa Clara, Calif. on Feb. 8 and air live on NBC, Telemundo and Peacock
- The trailer was filmed in Puerto Rico and features his song “BAILE INoLVIDABLE”
- Why it matters: This marks the first time a Spanish-language artist headlines the Super Bowl halftime show solo
Bad Bunny is set to make history as the first solo Spanish-language artist to headline the Super Bowl halftime show. The Puerto Rican rapper released the official trailer for his upcoming Apple Music Super Bowl LX Halftime Show performance on Friday, Jan. 16, offering fans a glimpse of what to expect on the global stage.
Trailer Celebrates Puerto Rican Culture
The trailer, shot entirely in Puerto Rico, opens with Bad Bunny dancing beneath the island’s iconic Flamboyant tree. Locals of all ages and backgrounds join him in a vibrant celebration set to his track “BAILE INoLVIDABLE,” which translates to “Unforgettable Dance.” The visuals emphasize unity and cultural pride, aligning with the artist’s signature style of blending music with social commentary.
According to a press release from the streaming service, the film “serves as an open invitation, welcoming the entire world – no matter who you are or where you are from – to join Bad Bunny for his monumental Super Bowl Halftime performance and get excited for the rhythm, unity, and cultural richness that only Bad Bunny can bring to the global stage.”
Performance Details and Broadcast Info
Bad Bunny’s halftime show will take place at Levi’s Stadium in Santa Clara, Calif. on Feb. 8. The performance will air live across three platforms:
- NBC
- Telemundo
- Peacock
The event is presented by the NFL and Roc Nation, the entertainment company founded by Jay-Z that has co-produced the halftime show since 2019.
In a statement released when his headlining role was first announced, Bad Bunny emphasized the historical weight of the moment. “What I’m feeling goes beyond myself,” he said. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
World Tour Continues Through Summer
The Super Bowl performance lands midway through Bad Bunny’s Debí Tirar Más Fotos World Tour, which began in 2025 and runs through July 2026. The tour supports his Grammy-nominated album of the same name, which broke multiple streaming records upon release.
The tour schedule includes:
- 35 cities across North and South America
- 12 stadium dates in the U.S. and Puerto Rico
- Headlining slots at major festivals including Coachella and Gov Ball
Grammy Momentum Builds
Bad Bunny enters the 2026 Grammy Awards as one of the most nominated artists, with six total nods:
| Category | Nominated Work |
|---|---|
| Album of the Year | Debí Tirar Más Fotos |
| Best Música Urbana Album | Debí Tirar Más Fotos |
| Best Album Cover | Debí Tirar Más Fotos |
| Record of the Year | “DtMF” |
| Song of the Year | “DtMF” |
| Best Global Musical Performance | “EoO” |
The nominations mark his third consecutive year receiving multiple Grammy nods, following his 2022 win for Best Música Urbana Album.
Apple Music’s Road to Halftime
To build anticipation, Apple Music launched a curated “Road to Halftime” collection featuring:
- Essential Bad Bunny playlists
- Behind-the-scenes tour footage
- Exclusive interviews discussing his musical influences
- A countdown timer to the Feb. 8 performance
The streaming platform has served as the official music partner for the Super Bowl halftime show since 2022, replacing Pepsi after a decade-long sponsorship.
Pre-Game Performers Announced
Before Bad Bunny takes the stage, three artists will perform traditional pre-game songs:
- Charlie Puth – National Anthem
- Brandi Carlile – “America the Beautiful”
- Coco Jones – “Lift Every Voice and Sing”
The NFL announced this lineup in December 2025, continuing its recent trend of featuring artists from multiple genres to reflect the diversity of the audience.
Cultural Impact
Bad Bunny’s headlining slot represents a milestone for Latin music in American pop culture. The 31-year-old artist has spent the past decade breaking language barriers in mainstream music, becoming the most-streamed artist globally on Spotify for three consecutive years (2020-2022).
His Super Bowl performance follows previous Latin acts who have appeared as guests during halftime shows, including Shakira and Jennifer Lopez (2020), Gloria Estefan (1992, 1995, 1999), and Ricky Martin (2001). However, Bad Bunny will be the first to headline solo in Spanish.
The timing coincides with continued growth in Spanish-language media consumption in the U.S., where the Latinx population now totals over 65 million according to recent census data.
Key Takeaways:
- Bad Bunny’s Super Bowl LX halftime show trailer dropped Jan. 16, filmed in Puerto Rico with local dancers
- The Feb. 8 performance will be historic as the first solo Spanish-language halftime headliner
- His world tour continues through July 2026 with 35+ dates
- Six Grammy nominations add to the momentum ahead of the big game
- Apple Music’s partnership includes exclusive content leading up to the performance
