Mattel has released the first-ever Barbie representing autism, created in partnership with the Autistic Self Advocacy Network (ASAN).
At a Glance
- The new Barbie reflects sensory and communication traits common in autism
- Accessories include headphones, fidget spinner, and AAC tablet display
- Retail price is $11.87 and dolls will be donated to pediatric hospitals
- Why it matters: Representation validates autistic children’s experiences
The doll joins Mattel’s inclusive Fashionistas line that showcases varied skin tones, hair textures, body types, and disabilities. ASAN, a nonprofit run by and for autistic people, advised on every design choice.
Design Features Mirror Autistic Experiences
The doll’s articulated elbows and wrists allow for stimming motions that help many autistic individuals process sensory input. Eye placement avoids direct contact, reflecting typical autistic gaze patterns. A pink fidget spinner offers a discreet sensory tool, while Barbie-pink headphones double as both fashion and noise reduction aid.
In her hand, the doll holds a pink tablet displaying Augmentative and Alternative Communication (AAC) app icons, supporting non-verbal communication methods used by many in the autistic community.
Her outfit prioritizes comfort over style: a loose purple pinstripe dress reduces fabric-to-skin contact, and flat shoes support stability and easy movement.
Community Advocates Approve
Colin Killick, ASAN’s executive director, praised the collaboration. “It is so important for young autistic people to see authentic, joyful representations of themselves,” he said in a press release. “That’s exactly what this doll is.”
To celebrate the launch, Mattel produced a YouTube video featuring autistic advocates reacting to the doll. Participants included mother-daughter pair Precious and Mikko Mirage, Love on the Spectrum star Madison Marilla, and fashion designer Aarushi Pratap. Each shared personal experiences with autism and their thoughts on the new Barbie.
Donation to Pediatric Hospitals
Mattel will donate more than 1,000 dolls to hospitals providing specialized autism services:
- Children’s National Hospital in Washington, D.C.
- Children’s Hospital Los Angeles (CHLA)
- Rady Children’s Hospital Orange County
The doll is available now for $11.87 through major retailers and the Mattel website.
