> At a Glance
> – Blue Ivy, 14, already holds a Grammy and voices Kiara in Mufasa: The Lion King
> – Rumi, 8, became the youngest woman on the Billboard Hot 100 after Cowboy Carter‘s “Protector”
> – Sir, 8, and Rumi model IVY PARK kids gear and help design the line
> – Why it matters: The famously private couple are letting their children step into the spotlight on their own terms
Beyoncé and Jay-Z rarely discuss parenting, but when they do, the message is clear: family comes first. In a rare interview, Jay-Z told Kevin Hart that prioritizing time with Blue, Rumi, and Sir changed “practically everything” for him, while Beyoncé told GQ she schedules tours around school breaks to keep life “normal.”
Blue Ivy: 14 Going on Icon
Blue Ivy Carter arrived January 7, 2012, and was charting two days later on dad’s track “Glory.”
- Grammy history at age 9 for “Brown Skin Girl”
- Rock & Roll Hall of Fame inductee intro for Jay-Z
- Film debut as Kiara in Mufasa, arriving 2024
- Renaissance Tour dancer for “My Power” and “Black Parade”
After surprising Bey at the 2025 Grammys by nudging her to accept Best Country Album, Blue joined her on stage for the night’s biggest prize-Album of the Year-the first win of Beyoncé’s career.
Rumi & Sir: The Twins Take Center Stage
Born June 13, 2017, the twins entered the world via an Instagram reveal that broke records for likes.
| Twin | Claim to Fame |
|---|---|
| Rumi | Voice on “Protector,” youngest woman on Billboard Hot 100 |
| Sir | Name inspired by his “Sir-like” demeanor at birth, IVY PARK model |
Rumi introduced herself on “Protector” by asking, “Mom, can I hear the lullaby please?” and later joined Bey onstage in L.A. for the Cowboy Carter Tour opener. Sir prefers behind-the-scenes fashion input, with grandma Tina noting both twins veto samples they don’t love.
Family First, Fame Second
Both parents insist on privacy and normalcy. Beyoncé turns down lucrative deals that intrude on family peace, telling GQ, “No amount of money is worth my peace.” Jay-Z skips studio sessions for bedtime stories, reasoning, “Time is all you have.”
Key Takeaways
- Blue Ivy is already an award-winning singer and actress at 14
- Rumi became the youngest woman ever on the Hot 100 at 8
- Sir and Rumi help design IVY PARK kids collections
- Beyoncé and Jay-Z schedule work around school and family trips
As the Carter kids grow, their parents are loosening the reins-just enough to let talent, not tabloids, shape their story.
