At a Glance
- Simone Biles unveiled fresh blonde hair while cheering husband Jonathan Owens at the Chicago Bears’ Jan. 18 playoff clash
- The 11-time Olympic medalist rocked a custom trench coat plastered with Owens’ face and jersey number 36
- The Bears fell 20-17 to the Los Angeles Rams, ending their postseason run
- Why it matters: The power couple’s high-profile support and fashion statements keep fans glued to the stands and social feeds
Simone Biles turned the Bears’ divisional-round showdown into her personal runway, debuting a dramatic blonde transformation and head-to-toe Owens-themed gear only hours before Chicago’s playoff exit.
Game-Day Glam Reveal
Biles, 28, documented her gameday prep on Instagram Stories, posting a mirror clip captioned “GAME DAY GLAM” in Bears orange. The short video shows the gymnast fluffing her newly lightened locks before she headed to Soldier Field.
A follow-up selfie displayed her full makeup-glowing skin, defined lashes, and nude lip-paired with a sleek center part that showcased the bright blonde hue.
Custom Jacket Steals the Show
The four-time Olympic gold winner arrived at the stadium wearing a tailored trench coat emblazoned with multiple images of Jonathan Owens, the Bears safety, across the sleeves and back. His number 36 appeared in bold white lettering.
She matched the statement piece with black stiletto boots and a quilted black handbag, keeping the rest of the palette minimal to spotlight the artwork.
Bears’ Season Ends in Heartbreaker
Despite the star power on the sideline, the Bears could not overcome the Los Angeles Rams, surrendering a late touchdown and losing 20-17. The defeat eliminates Chicago from the NFL playoffs and sends the Rams into a Jan. 25 matchup against the Seattle Seahawks.
Post-Game Pride
Less than 24 hours after the loss, Biles reposted a Bears Twitter photo of Owens in his navy away uniform, signaling continued support. She added no caption, letting the image speak for itself.
Lucky Charm Tradition
This season Biles has carried a tiny teddy bear-dubbed her “good luck bear”-to every game. After the Bears’ wild-card victory over Green Bay on Jan. 10, she shared a clip of the denim-dressed bear clipped to her brown leather tote, telling followers it travels everywhere with her.
Previous Fashion Moments
- Jan. 3: Biles teased “sick” orange pants covered top-to-bottom in Owens’ 36 during a TikTok try-on
- Playoff opener: She paired a cropped Bears hoodie and high-waisted leather pants, again accessorized with the lucky bear
Relationship Timeline
- Valentine’s Day 2022: Owens proposes
- April 2023: Civil ceremony in Houston
- May 2023: Destination wedding in Cabo San Lucas, Mexico, where Biles wore four different Galia Lahav gowns
- Post-wedding: Biles told Vanity Fair the celebration “was the greatest feeling ever,” adding, “My wedding topped” the thrill of her first Olympics at 19
Key Takeaways
- Simone Biles used the NFL playoffs as a backdrop to unveil a striking blonde makeover, instantly igniting social media buzz
- Her custom Owens coat-featuring his face and jersey number-adds to her growing list of personalized game-day outfits
- The 20-17 loss ends the Bears’ season, yet Biles’ visible support remains unwavering, setting the stage for more couple moments next season
