At a Glance
- Simone Biles carried a tiny teddy bear keychain for “good luck” at the Jan. 10 Bears-Packers playoff game
- She wore a custom brown fur coat emblazoned with “Owens” and “36” to honor husband Jonathan Owens
- The Bears’ 31-27 win sends them to the divisional round against the Rams on Jan. 18
- Why it matters: The Olympic champion’s fashion statements have become a viral part of her NFL husband’s playoff run
Simone Biles turned the Bears-Packers showdown into her personal runway while clutching a secret good-luck token. The 28-year-old gymnastics superstar shared the tiny accessory she brought to support husband Jonathan Owens on Jan. 10, revealing a denim-dressed teddy bear clipped to her leather bag.
The Charm That Started It All
“Our good luck bear 😭,” Biles wrote on her Instagram Stories, zooming in on the miniature bear dangling from a keychain. The stuffed animal, barely the size of her palm, wore a denim dress and swung gently as she walked through the stadium.

A Coat That Roared
Biles doubled down on team spirit with head-to-toe brown. Her oversized fur coat featured:
- Massive fur-cuffed sleeves
- A belted waist
- Custom orange lettering on the lower half
- “Owens” on one side and “36” on the opposite
- A full-back graphic of Owens in full Bears uniform
Social Media Play-by-Play
“playoffs babyyyy 🤎🐻🤏🏾🧸,” Biles captioned her TikTok. The clip tracked her transformation from glam-chair prep to strutting across the field. She overlayed the words “Playoff outfit reveal” as the camera panned the coat’s dramatic hemline brushing her calves.
From Pants to Playoffs
The teddy-bear accessory came one week after Biles debuted orange leather pants stamped with “Owens 36” across the thighs. “I can’t wait to show you these pants,” she teased in a post-game TikTok, stepping back so viewers could see the metallic lettering catch the light.
“Pants are the star of the show 🧡,” she wrote, tagging the Bears’ official colors.
Capturing Every Moment
Biles packed a camera for the Jan. 10 matchup and later posted an Instagram carousel that included:
- A pre-game kiss on the sidelines with Owens
- Suite-level celebrations
- Close-ups of her bear charm
“If lost, return to 36,” she joked in the caption, nodding to Owens’ jersey digits.
Next Up for the Bears
The 31-27 victory vaults Chicago into the divisional round against the Los Angeles Rams on Jan. 18. Owens, a safety in his first season with the Bears, will face a Rams offense fresh off a wild-card bye.
A Season of Style
Since marrying Owens in April 2023, Biles has turned game-day tunnels into fashion runways. Her playbook includes:
- Color-coordinated leather sets
- Custom varsity jackets
- Statement accessories like the teddy keychain
- Social-media reveals within 24 hours of kickoff
Key Takeaways
- Simone Biles’ tiny teddy bear became an overnight viral talisman after the Bears’ playoff win
- Her custom fur coat married fashion and fandom with orange lettering and Owens’ likeness
- The couple’s sideline kiss and matching social posts keep fans locked in beyond the scoreboard
- Chicago advances to face the Rams with momentum-and one very famous good-luck charm-on its side

