> At a Glance
> – TOMS founder Blake Mycoskie battled severe depression after selling the company
> – He now sells $58 two-pack “Enough” bracelets to fund mental health charities
> – All profits support organizations helping people with similar struggles
> Why it matters: The initiative turns personal pain into a tool for community support and suicide prevention
After selling TOMS in 2019, Blake Mycoskie expected freedom. Instead, the 49-year-old tells News Of Los Angeles he faced crushing depression and suicidal thoughts once his purpose-donating 100 million pairs of shoes-disappeared.
The Descent
Mycoskie built his dream house, tried new hobbies, and moved to an upscale San Francisco suburb, yet felt “totally hopeless.” He describes sitting in parks, crying after school drop-off, and ignoring calls while intrusive thoughts took over.
> Blake Mycoskie recalled:
> “The scariest part is it’s in your head and when you get sick, it takes over.”
Therapy revealed a lifelong belief: he was never “enough.” Success, money, and accolades never filled the void that began in his competitive tennis days.
The Breakthrough
In December 2024, after 28 days of reluctant meditation repeating “I am enough,” Mycoskie felt lighter. A trip to India crystallized his mission: turn cultural pressure into communal support.
He and a friend designed handcrafted leather-and-glass bracelets stamped with the word “enough.” Each $58 purchase includes two bands-one to keep, one to gift-plus a poem reinforcing the message.
Impact & Availability
- 100% of profits fund mental health organizations
- Two-pack encourages sharing the message with friends or loved ones
- Wearing the bracelet signals solidarity among strangers
> Mycoskie hopes:
> “I see you’re wearing the bracelet, and I’m wearing the bracelet, then we’ll feel more connected.”
Key Takeaways
- Mycoskie’s depression followed the sale of his purpose-driven company
- Therapy uncovered a core belief of inadequacy driving seven years of symptoms
- The Enough bracelet project channels personal pain into funding help for others
The initiative launches as rates of anxiety and depression continue climbing nationwide, offering both financial support to charities and a daily visual reminder that wearers are, indeed, enough.
