Blue Monday Is a PR Invention, Not a Diagnosis

Blue Monday Is a PR Invention, Not a Diagnosis

> At a Glance

> – Blue Monday was coined in 2005 by U.K. psychologist Cliff Arnall for a travel-company campaign

> – The formula-based “saddest day” lands on the third Monday in January

> – Christine Crawford, MD, of NAMI stresses it has “no clinical basis whatsoever”

> – Why it matters: The date can still validate real mid-winter mood dips, but persistent symptoms may signal clinical depression

Despite trending every January, Blue Monday isn’t rooted in science. The catchy label began as a marketing stunt, yet the emotions it highlights can feel genuine for many once the holiday rush ends.

The Origin Story

Cliff Arnall devised a 2005 PR equation-debt, weather, post-holiday let-down-to pinpoint the gloomiest calendar day. His pick, the third January Monday, stuck in pop culture even though psychiatrists never endorsed it.

Christine Crawford, MD, associate medical director of the National Alliance on Mental Illness, told News Of Los Angeles:

> “This has no clinical basis whatsoever.”

Why January Feels Heavy

Crawford says several real factors converge mid-month:

  • Shorter daylight hours and bleak weather
  • Credit-card bills from December spending
  • Return to work without upcoming celebrations
  • Fading New-Year motivation: “You don’t have anything to look forward to until April”

Mood-Boosting Moves

If the third Monday gets you down, Crawford suggests:

  • Break the day into rewarding chunks-schedule a show break or social-media pause
  • Keep connecting: book a call or brunch instead of isolating
  • Move daily; exercise triggers natural antidepressants
  • Set realistic expectations and give yourself “grace”

When to Seek Help

monday

Feeling low for a couple of weeks is common, but watch for:

  • Trouble functioning at work or home
  • Noticeable appetite or sleep changes
  • Persistent fatigue or concentration issues

Crawford notes these could indicate clinical depression, and a clinician should be consulted.

Symptom Duration Likely Cause Suggested Action
A few days Blue Monday slump Self-care strategies
2+ weeks Possible depression Seek medical evaluation

Key Takeaways

  • Blue Monday is marketing, not medicine
  • Real mid-winter stressors-bills, weather, lost momentum-can still darken mood
  • Simple habits like movement, social contact, and realistic goals can lift spirits
  • Persistent impairment warrants professional help, not just hashtags

While the label is fake, the feelings can be real; naming them may offer comfort, but lasting symptoms deserve real care.

Author

  • My name is Marcus L. Bennett, and I cover crime, law enforcement, and public safety in Los Angeles.

    Marcus L. Bennett is a Senior Correspondent for News of Los Angeles, covering housing, real estate, and urban development across LA County. A former city housing inspector, he’s known for investigative reporting that exposes how development policies and market forces impact everyday families.

Comments

No comments yet. Why don’t you start the discussion?

Leave a Reply

Your email address will not be published. Required fields are marked *