At a Glance
- Tom Brady tells News Of Los Angeles he has “no time for a personal life” while launching Fanatics Studios
- The retired quarterback is juggling projects with Fanatics and OBB Media and parenting three teenagers
- Why it matters: Fans see the NFL legend trade touchdowns for 24/7 work mode and full-time dad duty
Tom Brady’s calendar is packed. The seven-time Super-Bowl champion told News Of Los Angeles at the Fanatics Studios launch party in Los Angeles on January 13 that every waking hour is split between business deals and teenage car-pool runs.
“I don’t have much time for a personal life or much time for myself, but I love working and I love my kids,” Brady said on the red carpet.
Work-First Mindset
Brady, 48, described his post-football rhythm as “always on.”
“I like to be busy and try to really stay fulfilled in the things I’m doing, so I’m working on some really cool projects and I’m involved with some great teams of people that are doing some really positive things,” he explained.
The ventures include:
- A content partnership with Fanatics Studios
- Multiple shows under OBB Media
- The March 2026 Fanatics Flag Football Classic, his third un-retirement of sorts
Home-Field Updates
Between meetings, Brady tracks three rapidly growing children.
Jack, 18, his son with actress Bridget Moynahan, is now a legal adult. “Seeing him thrive and grow-there’s nothing greater for a parent,” Brady said.
Benjamin Rein, 16, “is doing great as a sophomore,” while Vivian Lake, 13, “is a little kick-ass volleyball player,” he added with a laugh. All three live between Brady’s homes in Florida and New York.
“I’m so blessed in so many parts of my life,” he noted, quickly pivoting back to work talk.
Night-Out Headlines
Brady’s workload comments landed hours after viral videos showed him ringing in 2026 on St. Barth’s with influencer Alix Earle. The clips captured the pair in close conversation, laughing and touching arms throughout the midnight countdown.
Just after the footage circulated, Brady posted an Instagram Story: “People are not beautiful for how they look or speak. They’re beautiful for how they love, care and treat others.” The post, overlaying an image of two monks, was accompanied by Lil Wayne’s “Let It All Work Out” and three red-heart emojis.
Sources close to Brady told News Of Los Angeles the trip was “a quick getaway between shoots” and that “no labels” define his current dating life.
Project Pipeline
Fanatics Studios, the newly launched content arm of the $31-billion sports-merchandise giant, is betting on Brady’s storytelling pull. The first slate includes:
- A behind-the-scenes docuseries on flag football’s rise
- A mentorship show pairing retired pros with rookies
- A branded travel series tied to major sporting events
Executives at OBB Media, co-producing several titles, call Brady “the hardest-working retiree in the building.” Cameras have followed him since training camp last July, capturing board-room pitches, late-night edits and school pick-ups.
Flag Football Return
In March, Brady will quarterback one final time at the Fanatics Flag Football Classic, a Pro-Bowl-weekend exhibition in Las Vegas. He stressed the game is “not a comeback-just a fun way to grow the sport,” but admitted he’s already studying playbooks.
Tickets sold out in under six minutes, underscoring his continued box-office power.
Personal Life on Pause
When pressed on dating, Brady repeated his earlier line: “No time.” Friends say his focus is on:
- Finalizing production schedules through 2027
- Expanding his clothing line, BRADY
- Preparing Jack for college and navigating teenage milestones with Benjamin and Vivian
“He schedules workouts at 4 a.m. so he can be present for the kids after school-there’s not room for much else right now,” one associate told News Of Los Angeles.
Key Takeaways
- Tom Brady’s new normal: zero social downtime, 100-percent family-and-work mode
- Next up: a March flag-football exhibition and multiple streaming releases
- Bottom line: the NFL’s most decorated quarterback treats retirement like overtime
