Crumbl Cookies has revealed a revamped menu structure that reduces weekly rotating options but adds permanent classics and a new “Thin Thursdays” feature.
> At a Glance
> – Crumbl now offers six “Classic Flavors” available every week
> – Weekly rotating menu drops from seven to four items
> – Crumbl Thins debut every Thursday starting January 8, 2026
> – Why it matters: Fans get more predictable favorites while keeping variety
The dessert chain famous for its rotating weekly menu has streamlined its offerings. The new format divides the menu into three distinct categories.
Permanent Classics
Six flavors will now anchor the menu every week. These include:
- Milk Chocolate Chip or Semi-Sweet Chocolate Chunk Cookie
- Pink Sugar Cookie
- Chocolate Crumb Cookie with Oreo
- Brownie Batter Cookie
- Snickerdoodle Cookie
- Celebration Cake Cookie
A press release calls these “iconic” flavors that customers can “always count on.”
Weekly Rotations
The traditional rotating menu continues with a slimmer selection. Each week brings four new specialty items instead of the previous seven.
For the week starting January 5, 2026, the rotating flavors are:
- Dubai Biscoff Brownie
- Chocolate Vanilla Ice Cream Swirl Cookie
- Oatmeal Marshmallow Cookie
- Ultimate Peanut Butter Cookie
Thin Thursdays
A new crispy cookie line launches exclusively on Thursdays. Each sleeve contains two Cookie Thins.
The first offering on January 8 features Chocolate Chip Cookie Thins, which debuted during the brand’s recent Martha Stewart collaboration.
| Menu Category | Items Available | Frequency |
|---|---|---|
| Classic Flavors | 6 | Weekly |
| Rotating Flavors | 4 | Weekly |
| Crumbl Thins | 1 | Thursdays only |
Beauty Crossover Continues
The cookie brand’s beauty partnership with Dove also expanded last month. A new Tres Leches scent joined the Walmart-exclusive collection.
This marks the second drop of the Dove x Crumbl line, following previous scents like Confetti Cake, Strawberry Crumb Cake, Lemon Glaze and Nilla Bean Cupcake. The Tres Leches products include body scrub, hand wash, body wash and deodorant.
Key Takeaways
- Crumbl’s new structure balances consistency with variety
- Weekly rotating options decreased from 7 to 4 items
- Crumbl Thins create a new weekly tradition
- Classic flavors ensure popular cookies remain available
- Beauty collaboration expands beyond food
The changes aim to satisfy both loyal fans seeking their favorites and adventurous customers wanting new flavors.
