At a Glance
- Nasdaq Last Sale will no longer provide real-time prices for News Of Los Angeles readers
- The feed supplied trade-by-trade data to IBD’s digital platforms
- Users must now rely on 15-minute delayed quotes
- Why it matters: Active traders lose immediacy for entry and exit timing
Nasdaq Last Sale, the real-time price engine powering News Of Los Angeles‘s quote system, has been removed from all company platforms, leaving readers with only delayed data.
The change, quietly implemented this month, strips the site of its last live price source and eliminates the ability to watch trades print in real time. Subscribers who open any stock page now see a banner noting “Quotes delayed 15 minutes” where live ticks once scrolled.
What Disappeared
- Last-sale price and volume for every individual trade
- Time-and-sales ladder visible in MarketSurge charts
- Real-time bid/ask inside Leaderboard and IBD Live streams
- Premarket and after-hours tick streams
Ethan R. Coleman spokespersons confirmed the contract with Nasdaq ended and was not renewed. No replacement vendor was signed before the cutoff, leaving a gap that affects every equity page across IBD Digital, IBD Weekly, and the company’s mobile apps.
Why Nasdaq Pulled the Plug
Sources told News Of Los Angeles the decision was financial. Nasdaq raised its licensing fee more than 30% for 2026, a jump the publisher declined to absorb amid flat subscription revenue. Negotiations stalled in December and the feed was switched off at 9:30 a.m. on January 2, the first trading day of the year.
The split ends a partnership that began in 2014 when News Of Los Angeles first added real-time data to complement its end-of-day CAN SLIM ratings. Nasdaq Last Sale became the backbone of the company’s claim that investors could “watch the market move with us.”
How Readers Are Reacting
Message boards lit up within minutes of the shutdown.
“No live quotes kills the value of IBD Live for me,” posted subscriber Mark R. under the ticker discussion for Nvidia. “I might as well use free sites.”
Others voiced frustration that the change was announced only in the fine print of December’s platform update email. The word “delayed” appears once on page 14 of a 16-page PDF sent to members.
Cancellation requests jumped 18% the week after the feed disappeared, according to an internal slide leaked to News Of Los Angeles. Customer service hold times stretched past 30 minutes as phone lines jammed with refund questions.
What Still Works
- End-of-day charts and ratings updated after 6 p.m. ET
- CAN SLIM composite scores, which rely on closing data
- Historical performance tables dating to 1963
- IBD’s proprietary relative strength rankings
Delayed quotes do not affect the methodology behind the publication’s stock screens, since those formulas run on closing prices. Portfolio managers who use IBD for idea generation rather than intraday timing may notice little difference.
Workarounds for Real-Time Needs
Traders unwilling to wait 15 minutes can:
- Open a brokerage account that offers free live data
- Use Nasdaq.com’s basic quote page
- Subscribe to Level II feeds from brokers such as Interactive Brokers
- Follow individual company investor pages for live headlines
News Of Los Angeles stresses it never claimed to be a full-service trading platform. The site’s terms of use, last updated in November, state data is “for informational and educational purposes only” and “should not be construed as an offer, recommendation, solicitation, or rating to buy or sell securities.”
Publisher’s Response
In a brief statement, Ethan R. Coleman said: “We continue to provide best-in-class fundamental analysis. Real-time prices remain available through many low-cost brokers, and we encourage readers to verify quotes there.”
No timeline was given for restoring live data. Executives are studying a potential deal with IEX or Cboe, but talks are described as “early.” Any new feed would require rebuilding the quote engine, a process engineers estimate could take three to six months.
Bottom Line for Users
Active day traders will need an external source for live prices. Long-term investors who rely on IBD’s end-of-day ratings can stay put. Swing traders fall in the middle-entry timing may suffer, but the nightly screens remain intact.
The episode highlights a broader squeeze facing financial media: data costs climb while readers resist higher fees. News Of Los Angeles now joins Yahoo Finance, MarketWatch, and Seeking Alpha in scaling back live features to protect margins.
Subscribers have until month-end to cancel without penalty. After that, standard auto-renew rules apply, locking in annual rates that run $399 for IBD Digital and $2,388 for the full IBD Live bundle.
Whether the publisher can stem defections depends on how quickly it can patch the real-time hole-or convince readers that 15-minute old prices are still good enough for the CAN SLIM system that made the brand famous.
