At a Glance
- The Los Angeles Dodgers rank second among all U.S. sports jerseys with 19,250 monthly Google searches.
- The Los Angeles Lakers are the only NBA franchise in the overall top 10, logging 16,250 monthly searches.
- LeBron James and Luka Dončić tie for the NBA’s most-searched player jersey at 18,100 each.
- Why it matters: Success on the field translates into enduring off-field brand power that outlives seasons.
Two Los Angeles franchises continue to top America’s jersey charts even as football dominates national attention. A new study of monthly Google search data across the NFL, NBA, and MLB shows fans aren’t just buying wins-they’re buying legacy.
Jersey Power Rankings
The Philadelphia Eagles lead the nation with 19,850 monthly searches, but the Dodgers sit just behind at 19,250-remarkable for a baseball club in a country that prioritizes football. Rounding out the top ten:
- Pittsburgh Steelers
- Kansas City Chiefs
- Baltimore Ravens
- Detroit Lions and Las Vegas Raiders (tied)
- San Francisco 49ers
- Los Angeles Lakers at 16,250
- New York Yankees
Why the Dodgers Sell
Back-to-back World Series titles keep demand high. The Dodgers’ visual identity-white home uniform, classic script, red numbers-has stayed largely unchanged, turning jerseys into timeless symbols rather than fleeting souvenirs. Fans purchase memory and tradition, not merely fabric.
Lakers Stand Alone in NBA
The Lakers are the only basketball franchise to crack the overall top ten. Sixteen championships and unmatched star power keep purple-and-gold among America’s most-searched apparel.
Player Jerseys Tell a Story
Within the NBA, LeBron James and Luka Dončić tie for the top spot at 18,100 monthly searches apiece:
- LeBron, 41, remains a merchandising powerhouse; his jersey represents history still unfolding.
- Luka embodies future promise, prompting fans to invest early in what feels inevitable.
Shohei Ohtani’s Global Pull
Dodgers star Shohei Ohtani ranks among baseball’s top draws. The two-time National League MVP turns the Dodgers into an international brand; his jersey sells worldwide-even in markets where baseball is barely played.
Beyond Game Day
NFL jerseys spike on Sundays, yet Dodgers and Lakers gear lives year-round. Fans wear them to concerts, airports, beaches, and while placing bets. Continuity fuels demand: apparel tied to players and teams that mattered yesterday, matter today, and project relevance tomorrow.
Key Takeaways
- Winning championships sustains jersey demand longer than viral moments.
- Classic, unchanged branding helps Dodgers merchandise transcend fashion cycles.
- Star athletes like LeBron, Luka, and Ohtani drive national and global searches.
- Despite football’s dominance, legacy franchises maintain year-round apparel appeal.
In a culture of constant trends, the Dodgers and Lakers prove sustained success and timeless design keep fans clicking, buying, and wearing their colors across seasons.
