> At a Glance
> – Dove revives early-2000s infomercial style to tease reformulated Whole Body Deo Alcohol-Free Spray
> – Fans can call 1-855-DOVE-WBD Jan. 9-12 for a chance to win two tickets to the 2026 Grammys
> – Three grand-prize winners receive seats for themselves and a plus-one, plus exclusive fan access
> – Why it matters: The sweepstakes turns nostalgic marketing into real-world access for music lovers
Dove is trading QR codes for rotary vibes. The brand’s new NOW That’s What I Call Hot! teaser-set to The Pussycat Dolls’ 2005 hit “Don’t Cha”-drops just before its Grammys ad airs and revives the NOW compilation aesthetic mall rats once begged parents to buy.
How to Enter the Hot Seats 2.0 Sweepstakes
Beginning Friday, Jan. 9 at 12:01 a.m. ET, hopefuls dial 1-855-DOVE-WBD and leave a short voicemail answering “What makes you feel hot?” One entry per person is allowed during the 72-hour window, a nod to the deodorant’s 72-hour protection claim. The hotline shuts Monday, Jan. 12 at 12:01 a.m. ET.
- Call the toll-free number
- Follow the automated prompts
- Record your hot take in a few words
Prizes and Rules
Three random entrants each score two tickets to the 68th Annual Grammy Awards in Los Angeles, plus exclusive fan perks. Additional runner-up prizes will be revealed after the drawing. Full rules live at nowthatswhaticallhot.com.
| Prize Tier | Quantity | What You Get |
|---|---|---|
| Grand Prize | 3 winners | 2 tickets to 2026 Grammys + fan access |
| Runner-up | TBD | Merch or product bundles |
Kevin Tolson, Head of Dove & SheaMoisture Deodorants at Unilever, said:
> “Fan engagement is the ultimate cultural currency, and Hot Seats proved it in year one. With 95% of young adults craving real-world experiences that tie back to what they love online, we’re scaling the program to turn those ‘out of reach’ moments into real fan access.”
Key Takeaways
- Dove swaps digital clicks for retro phone entries to stand out
- The campaign leans into millennial nostalgia ahead of music’s biggest night
- Winners get once-in-a-lifetime seats at the 2026 Grammys
Grab your flip phone energy-those who dial in the next 72 hours could be dancing front-row at the Grammys with Dove-fresh confidence.
