Duffman Retires: Simpsons Mascot Bows Out After 27 Years

> At a Glance

> – Duffman officially retired in The Simpsons season 37, episode 13

> – Hank Azaria voices the character-and calls it one of his least favorites

> – Fans mourned online after the farewell episode aired

> – Why it matters: Another long-running Springfield staple disappears, reshaping the show’s advertising parodies

The beer-belting, catchphrase-roaring mascot of Duff Beer has poured his last on-screen pint. In the latest episode, viewers watched Barry Duffman announce the end of his corporate shilling career and step away from the spotlight.

The Exit That Shook Springfield

Entering the Simpson home, Duffman delivered his signature opener: “I have two words to say to you-Oh…yeah!” He immediately pivoted: “Not anymore, actually. The Duff Corporation has retired that character forever.”

Corporate, he explained, now deems “old forms of advertising” obsolete. Print ads, TV spots, and even jingle-singing mascots no longer connect with younger audiences.

• Retired character: Duffman
• First appearance: 1997 episode “The City of New York vs. Homer Simpson”
• Retirement episode: Season 37, Episode 13 titled “Seperance”
• Voice actor: Hank Azaria (also Moe, Chief Wiggum, Comic Book Guy)

Behind the Cape

Costume change sealed the deal. For the rest of the episode, Duffman sported a Severance-style suit instead of his iconic cape and utility belt, confirming the mascot era is over.

Hank Azaria once told Conan O’Brien:

• Duffman retired after 27 years as Duff Beer’s pitchman
• Hank Azaria welcomes the break, ranking Duffman among his least-liked roles
• The Simpsons continues character shake-ups; Alice Glick was killed off less than three months earlier

Springfield’s suds scene will never look-or sound-the same.