> At a Glance
> – Rescue Retriever’s FireTag collar strobes when its paired smoke detector senses fire
> – Chew-proof, waterproof, and carries an AirTag slot for live tracking
> – Works without Wi-Fi or apps; ships within months, price TBA
> – Why it matters: Speeds up pet rescue for owners and first responders
A new CES 2026 gadget aims to cut the time it takes to find a dog inside a burning home. Rescue Retriever’s FireTag collar pairs with a wireless smoke detector to flash a high-intensity strobe the moment fire is detected.
How FireTag Works
The Gen 2 smoke detector talks directly to the collar-no hub or cloud required. Once triggered, the collar’s LED cuts through smoke, flames and darkness so owners and firefighters can spot the dog fast.
The detector is battery-powered, so placement is flexible around areas your pet frequents.
Built for Everyday Wear
- Chew-resistant housing
- Waterproof rating for baths and rain
- Integrated slot that fits an AirTag or similar tracker for phone-based location
- Emergency strobe functions even if you skip the tracker
Rescue Retriever is also showing a reflective window sticker that tells rescuers pets are inside.
What’s Next
The startup plans to ship within the next few months; pricing has not been released. The system currently works only with Rescue Retriever’s own detector, though wider smart-detector compatibility could boost appeal. A cat-sized version is another obvious next step.
Key Takeaways
- FireTag gives pets a flashing beacon during house fires
- Collar doubles as a rugged daily tracker holder
- No apps, Wi-Fi or subscription required for the strobe feature
Expect pet parents and fire departments to watch closely when FireTag hits the market.
