> At a Glance
> – Freepik unveils a redesigned, AI-first creative suite at CES 2026
> – Over 100 million monthly users already rely on the platform
> – Why it matters: The company wants professionals to weave AI into every step of their workflow
Stock-image site turned creative suite Freepik is betting pros will embrace a platform built entirely around AI. At CES 2026 the company showed off a redesign that aims to challenge Adobe by embedding generative tools across the entire creative process.
Inside the Redesign
Co-founder and CEO Joaquin Cuenca Abela says the rebuild was guided by working professionals who needed collaborative, project-based workflows. The result is an “all-in-one” workspace packed with editing controls that corral unpredictable AI output into precise, client-ready assets.
Key elements include:
- Spaces: an infinite canvas where teams chain nodes for image, video, and audio generation
- Annotation tools that let users apply prompts to specific objects without altering the rest of a scene
- One-click reruns that propagate changes across an entire workflow
- Ownership rights that stay with the creator; Freepik pledges not to train on user content
How It Stacks Up to Adobe
Both companies started with stock libraries and now compensate contributors for training data. Freepik, however, is pushing full integration rather than tacking AI onto legacy apps.
| Feature | Freepik | Adobe |
|---|---|---|
| AI integration | Every step | Select tools |
| Third-party models | Sora, Nano Banana Pro, ElevenLabs | Growing partner list |
| Commercial protections | Limited for paying users | Varied by plan |
The platform won’t satisfy pixel-perfect purists, but for creators ready to automate ideation, asset generation, and version testing, Freepik claims the most complete AI-native pipeline on the market.
Key Takeaways
- Freepik’s AI suite targets professionals who want to automate entire workflows, not one-off tasks
- Spaces delivers visual, node-based collaboration that Adobe has only previewed so far
- Creators retain rights and can secure limited commercial protections on AI outputs
If you already juggle Midjourney, Figma comments, and Firefly, Freepik wants to be the single hub that replaces them all.
