At a Glance
- Jennifer Garner’s Once Upon a Farm and Carter’s launch fruit-and-veggie-print baby clothes
- 12 styles in sizes newborn-5T feature strawberries, avocados, bananas on PurelySoft fabric
- Carter’s Charitable Foundation gives $10,000 to Save the Children at launch
- Garner: visual cues on clothes help kids embrace real-food flavors from day one
Why it matters: The partnership turns everyday pajamas into a playful nudge toward lifelong healthy eating.
Jennifer Garner is dressing babies in the same rainbow of fruits and vegetables she has spent years encouraging them to eat. The actress and Once Upon a Farm co-founder has teamed up with Carter’s for a limited-edition capsule collection of ultra-soft baby and kids apparel inspired by the real ingredients found in the brand’s refrigerated pouches.
“It’s pure fun,” Garner tells News Of Los Angeles in an exclusive chat. “We always talked about the importance of playful, colorful designs over at Once Upon a Farm. We want to fill little bellies and give them all the vitamins and nutrients they need, and one way to encourage that and get them used to all these foods on their palates is to have those reflected back on them visually.”
Now those same strawberries, avocados and bananas appear on onesies, pajamas and separates cut from Carter’s silky, sustainably sourced PurelySoft fabric.
Farm-Fresh Prints Hit the Crib
The collection translates Once Upon a Farm’s produce-aisle palette into three farm-fresh prints across 12 styles of stretchy, breathable essentials. Garner says the goal is comfort first: babies feel good and parents see visuals that echo the company’s mission of introducing real, whole foods from the very first bites.
Sizes run from newborn through 5T, so even older toddlers can spot the produce prints on their everyday gear. Garner, a mom of three, sees the clothes as an extension of mealtime lessons.
“We’re used to pajamas having different characters on them or stars or nighttime things. Why not have strawberries and avocados and bananas?” she says. “And Carter’s is such a trusted brand. I don’t know any child that grows up without coming across Carter’s and wearing it. So it’s the perfect collaboration for us.”
A $10,000 Gift to Save the Children
For Garner, who has advocated for children’s nutrition since 2008 as a Save the Children ambassador, the partnership carries extra weight. Upon launch, the Carter’s Charitable Foundation will donate $10,000 to Save the Children, advancing both organizations’ goal of helping kids across the U.S. grow up healthy, educated and safe.
“Part of wanting to be a co-founder of Once Upon a Farm was the idea that we couldn’t just feed babies and kids a whole new level of nutrition without added sugar, with real freshness and the natural texture and vibrance of fruits and vegetables; we also wanted to make that level of quality available to more children, through a WIC line and by giving back to organizations like Save the Children,” Garner explains.
She notes that Once Upon a Farm has already donated more than a million meals and continues to expand efforts in underserved communities.
Memories Woven In
Garner shares Violet Anne, 20, Seraphina Rose Elizabeth, 17, and Samuel, 13, with ex Ben Affleck. Working with babies through Once Upon a Farm keeps her connected to the early chaos of motherhood.
“I just have so much heart for young parents and how much you want to do everything right,” she says. “I’ve been there. I know that pressure.”
She still keeps boxes of her children’s first outfits, reminders that initial clothing choices become lifelong keepsakes.
“Those first onesies, first pajamas, those first clothes hold so much memory,” she says. “So knowing that our designs are going to be on these squishy little bodies just brings me so much joy.”
Trust Built One Pouch at a Time
Garner hears stories from parents who credit Once Upon a Farm with solving mealtime stress. Fans often stop her to say the pouches, not her films, changed their families’ lives.
“People coming up to me, and I think they want to talk about 13 Going on 30 or Yes Day or Family Switch. And instead, they say, ‘We were so lost about what to feed our kids. And once we found Once Upon a Farm, we knew we could trust it,’ ” she recalls. “I hear some version of that a couple of times a day, and I’m so, so proud of the company.”
Scaling while maintaining quality has been the biggest hurdle.
“The hardest part has been scaling, innovating and staying true to the guardrails we set for ourselves,” she says. Educating families on why refrigerated pouches look brighter than shelf-stable versions has been key.
“When you squeeze out a shelf-stable mango, the color is dull because it’s been cooked down so many times. And then you see our mango, and it looks like it just came out of a blender in your kitchen. That’s when the light bulb goes off.”
Key Takeaways
- The Carter’s x Once Upon a Farm collection is on sale now in newborn-5T sizes
- Every piece features produce prints designed to normalize healthy foods before solids even start
- A $10,000 donation to Save the Children underscores the brands’ shared mission
- Garner hopes the clothes reduce parent stress and plant early seeds for lifelong nutritious choices
