> At a Glance
> – Analog hobbies surge 160% in 30 days as TikTok users reject doomscrolling
> – Needlepoint searches jump 208% among beginners
> – #Needlepoint videos hit 119,000 on TikTok
> – Why it matters: Younger users are trading screen time for tactile creativity
Younger users are rejecting endless scrolling for needlepoint, crochet and watercolor projects. The trend represents a fundamental shift in how digital natives engage with technology.
The Numbers Behind the Trend
Google Trends data reveals “analog hobbies” increased 160% in just 30 days. Etsy reports needlepoint searches up 208% year-over-year, while crochet sweater searches jumped 162%.
Dayna Isom Johnson from Etsy explains:
> “Needlepointing is emerging as the clear standout. While interest is growing across traditional crafts, needlepoint significantly outpaces other activities.
Why Grandma Hobbies Resonate
Krista LeRay, owner of Penny Linn needlepoint store, traces the timeline:
> “COVID started the first wave with millennials on Instagram. Now TikTok drives Gen Z adoption.”
The appeal centers on connection – with ourselves and others. Activities force users to slow down and unplug from addictive platforms.
Analog Activities Defined
An analog bag contains screen-free activities replacing phone time:
- Cross stitch projects
- Crossword puzzles
- Watercolor painting
- Crocting
- Needlepoint
Users swap these for doomscroll habits, reaching for tactile creativity instead.
Key Takeaways
- Analog hobbies offer mental health benefits through focus and calm
- TikTok paradoxically drives interest while users reject the platform
- Millennial nostalgia fuels adoption among younger demographics
- Activities create tangible results unlike endless scrolling
The movement represents more than passing trends. Younger users fundamentally reject digital excess, embracing tactile creativity as digital natives seek offline balance.
