Hailey Bieber Fronts Victoria’s Secret 2026 Valentine’s Campaign

Hailey Bieber Fronts Victoria’s Secret 2026 Valentine’s Campaign

> At a Glance

> – Victoria’s Secret tapped Hailey Bieber to headline its 2026 Valentine’s Day collection, debuting on January 7

> – The model appears in a barely-there black bodysuit alongside Isabeli Fontana, Maty Fall Diba, and Alexis Carrington

> – The capsule features Heart Chiffon lingerie, satin pajamas, and two new “Very Sexy” perfumes

> – Why it matters: Expect the collection to set social feeds ablaze and drive last-minute Valentine’s gifting

Hailey Bieber is the face of Victoria’s Secret new Valentine’s drop, modeling sheer lace, flirty hearts, and fresh scents weeks ahead of the holiday.

Campaign Reveal

Victoria’s Secret released its 2026 Valentine’s line on January 7, and Hailey Bieber leads the charge in a sleek black bodysuit with pink cutouts. A short film shared exclusively with News Of Los Angeles also features runway veterans Isabeli Fontana, Maty Fall Diba, and Alexis Carrington.

Collection Breakdown

The lineup blends sweet and sultry:

  • Heart Chiffon Unlined Bralette
  • Heart Chiffon Bikini Panty
  • Glazed Satin Heart Short Pajama Set
  • Very Sexy Euphoric Eau de Parfum
  • Very Sexy Blush Eau de Parfum

Behind the Scenes

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Although the campaign shows Hailey’s signature long brunette waves, she actually debuted a shoulder-grazing lob on December 14, courtesy of stylist Justine Marjan. The Rhode founder posted the fresh cut on Instagram after ringing in her 29th birthday on November 22.

Mom Moments

Jack Blues Bieber, born in August 2024, makes a subtle appearance too: the model’s gold “Jack” anklet-complete with a tiny heart-shows up in a New Year carousel alongside her son’s tiny foot and growing blond hair.

Key Takeaways

  • Victoria’s Secret Valentine’s 2026 collection launches early January, fronted by Hailey Bieber
  • The range mixes lace lingerie, satin pajamas, and two new fragrances
  • Expect the campaign imagery and limited pieces to flood social feeds ahead of February 14

Watch for the pieces to sell fast once shoppers start hunting for Valentine’s gifts.

Author

  • My name is Sophia A. Reynolds, and I cover business, finance, and economic news in Los Angeles.

    Sophia A. Reynolds is a Neighborhoods Reporter for News of Los Angeles, covering hyperlocal stories often missed by metro news. With a background in bilingual community reporting, she focuses on tenants, street vendors, and grassroots groups shaping life across LA’s neighborhoods.

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