> At a Glance
> – Hannah Krohne, known online as Hannah Lizzy, left her ASOS digital merchandising role in September 2025 to become a full-time influencer
> – Started posting TikTok fashion content in 2022; hit 484,700 followers across TikTok and Instagram
> – Earned her part-time annual salary in just two months through brand deals and affiliate links
> – Why it matters: Her leap shows how mid-tier creators can out-earn corporate salaries without millions of followers
Hannah Krohne turned late-night outfit videos shot in her Syracuse sorority bedroom into a six-figure income stream, proving a niche aesthetic can beat a steady paycheck.
From Sorority Closet to 10k Followers
In February 2022, roommates suggested she post hauls for free clothes. She uploaded daily and hit 10k followers by December, then 100k six months later.
Krohne recalls:
> “A switch just went off, and ever since then, I’ve posted every day multiple times.”
- Studied entrepreneurship and marketing at Syracuse, class of 2023
- Interned at David Yurman and with celebrity styling duo Danielle & Alix
- Kept content creation as a side gig during school
Corporate Paycheck vs. Creator Income
She joined ASOS post-graduation, curating site edits and mining sales data for trend insight. The role fed her content pipeline.
Krohne explains:
> “All day I was researching trends and I had access to data of what was selling well at ASOS. I could turn that into something informative for my followers.”
Summer 2024 brought a surge of 150k new followers and four-figure brand deals, prompting her to drop to part-time after six months.
| Income Source | Monthly Average | Yearly Projection |
|---|---|---|
| ASOS Part-time | ~$2,500 | $30,000 |
| Influencing (peak) | $15,000 | $180,000 |
Quitting Day and Tax Surprises
By September 2025, two months of creator earnings matched her part-time annual salary, so she resigned.
Krohne says:
> “I fell in love with being scrappy.”
She quickly learned the freelancer tax bite:
- Sets aside roughly 30% of every payment for taxes
- Discovers gifted Revolve items count as taxable income
- Skips TikTok Creator Rewards, fearing algorithm throttling
- Refuses TikTok Shop promos to stay authentic
Key Takeaways
- Consistency beats perfection: she posts at least four times daily
- Viral hits often come from candid, imperfect clips
- Mid-tier creators can out-earn traditional salaries
- Treat each post like a lottery ticket; you never know what will pop
Hannah Lizzy now treats tax mishaps and outfit misfits as content gold, proving authenticity resonates more than polish.
