At a Glance
- Becca Bloom laminated her husband’s credit card inside a star-shaped “magic wand”
- She used the wand to tap-and-pay at Chanel, Neiman Marcus and Joe & The Juice
- The stunt follows a $22,880 anniversary haul and a viral Lake Como wedding
- Why it matters: The RichTok creator keeps pushing luxury-content boundaries
RichTok star Becca Bloom has found a new way to flex her spending power. On Jan. 20 the influencer sealed her husband’s credit card between two yellow star-shaped sheets, creating a DIY magic wand she then wielded on a high-end shopping run.
The Magic Wand Video
The clip, posted Jan. 21, opens with Bloom laminating the plastic card. “I put my husband’s credit card into a wand,” she tells the camera. “Let’s go shopping.”
Her first stop is Chanel, a brand that regularly appears in her hauls. Outside the boutique she waves the wand and asks, “I wonder if they accept magic.” Inside she eyes a white heart-shaped crossbody priced at $8,750.
Next she visits Joe & The Juice, where a cashier eyes the makeshift payment method. “Uhhhhh,” the worker responds when asked if the store accepts magic. Bloom taps the wand and the $7,398.65 transaction goes through. “Guess you do,” she quips.
A Neiman Marcus bag flashes on screen before Bloom exits with a smoothie in hand.
Recent Luxury Haul
The wand stunt arrives one week after Bloom displayed anniversary gifts from husband David Pownall totaling $22,880. Highlights include:
- A crystal Judith Leiber cake-shaped handbag, retail $5,995
- An 18K yellow gold five-motif Van Cleef bracelet, $5,300
- Additional pieces from Loro Piana and Hermès
Fresh flowers filled the background of the video, though their cost was not tallied.
Viral Wedding Backdrop
Bloom and Pownall, a software engineer, drew online attention in August when they wed at Villa Balbiano on Italy’s Lake Como. The ceremony featured dramatic floral installations and multicolored smoke bombs that fired after the couple exchanged vows. Footage of the event circulated widely across social platforms.
RichTok Rise
Bloom’s content sits inside the RichTok niche, a TikTok subculture where creators showcase luxury purchases and opulent experiences. By turning a required payment tool into a prop, she extends the genre’s flair for spectacle while documenting every swipe in real time.
According to News Of Los Angeles, the influencer is known for chronicling her extravagant lifestyle and sharing footage of her upscale acquisitions. Her posts routinely rack up hundreds of thousands of views as followers track each new designer item that enters her closet.
Key Takeaways
- A laminated credit card becomes the latest RichTok accessory
- The video blends DIY craft, luxury retail and contactless tech
- Past displays include a five-figure anniversary haul and a Lake Como wedding
- Each upload reinforces Bloom’s brand of conspicuous consumption
